You’ve got seconds to grab your reader’s attention. Fail, and you’ll lose them and their money forever.
I want you to succeed, and headline creation is one of things you need to learn to make money online.
So, after repeated requests, I’m going to break it down for you step by step as together we create a headline that grabs reader and demands they read more.
To do this, I’m going to present you with a fictitious product. It’s called “Copywriter’s Companion”, and it will teach people how to write better copy.
Now, first step in beginning to write a headline is know your product’s biggest benefit. “Copywriter’s Companion” teaches a person how to write sales letters that get huge responses. So, that would be our biggest advantage.
But I’m sure there’s more to this manual and your product then just one simple benefit. And our next job is to create a list of every benefit we can come up with. Start writing and just run on, even if some don’t make that much sense or are general. We can discard as we move on.
Here’s how my list turned out:
Teaches how to write to sell Saves time Can learn to make money as a copywriter Will be able to sell more and make more money I offer book for less than hiring a copywriter Never turn out bad sales letters again
Now you’ll notice in my list that it is mainly made up of promises, and that’s no mistake. But more on that in a moment.
So, you have a list of benefits. Some pretty weak, some that really grab at you.
You now need to spend a little time developing some of your weak benefits. If you can’t develop them into something stronger than trash them. A headline is too short for words and benefits that don’t pull their weight.
Next, we begin to construct out headline into a sentence or two that will give reader biggest benefits.
Basically, we’re just stringing words together at this point. We want to get a rough form of our headline together that gives benefits. Worry about nothing else at this point.
Here’s headline I came up with:
“Copywriter’s Companion is a manual of time saving tips that show how copywriters do it and get paid a lot of money”.
I know, pretty horrible. I don’t usually write that poor of a headline. But I did it so I can teach you how headline creation works.
Anyway, we have rough headline. Not very exciting. But still, I see a ton of headlines of this type that dot Internet landscape. And we both know a headline like that isn’t going to cut it. While “Copywriter’s Companion” is a fine fictitious product, headline I just wrote sheds no light on its true worth.