Tips For Launching Your Own Business By Judith LindenbergerThis November marks my two-year anniversary of starting my own human resources consulting business. As I look back on
years, I am amazed at what I accomplished and learned. If you are thinking about starting a business, read on!
I always dreamed about having my own business, talked to friends about it, and imagined how it might be. But it was only after two people in my life gave me a push, that I started doing instead of dreaming. First, my former boss said to me, when we were both thinking about moving on, "I never looked for a job, I always went out and created my own." Given her advice, I hired a business coach to help me map out my next career steps. My coach saw my entrepreneurial spirit and encouraged me to start a business. So I moved from dreaming to doing.
The first few months of my business I spent setting up a legal structure, registering
business name, implementing an easy accounting system, setting up a business checking account, establishing a line of credit and obtaining business insurance. Each item was time consuming but not difficult. The more difficult work was writing my business plan and marketing plan. I talked to professional colleagues and volunteers at
Small Business Administration and SCORE, and read books on marketing. The process was slow because I was learning along
way, but I now use both business and marketing plans as daily road maps to guide my actions. One of
easier and fun parts of
first few months – for me, was working with a designer to create a logo, business cards, stationery, brochure and Web site.
I also started networking - an activity that never ceases. There are many organizations to join. The trick is figuring out which ones to choose. I finally decided on being involved with a half a dozen organizations, which can either bring me business or help me learn more about building my business or both.
One of
activities I worked on for months was my "elevator pitch," which is answering
question, "What do you do?" so
listener understands and is interested. Now when people ask, I say, "I have a human resources consulting firm. We help organizations choose and grow talented people. And we help individuals choose and grow great careers."