It's important, answer to this question. Because when you discover solution way you look at your advertising campaigns will be changed for ever.
In fact, it will change your outlook towards everything you do on Internet. Every sales letter, email, web page and marketing venture.
So what is advertising? It's just three simple words "Salesmanship-in-Print".
That's right, salesmanship-in-print.
Now, you might be saying to yourself Salesmanship-in- Print? Big deal, so what, who cares and how is this going to help me with my on-line business?
Well let's stop for a moment and take a look at this statement "Salesmanship-in-Print" shall we.
What does it really mean? More importantly, how can you leverage this knowledge and use it to your advantage in your business.
Is it possible that these 3 simple words can make such a big difference in way you do business? Will it affect how many sales you make?
The answer is a resounding YES.
Why? Because every page on Internet is nothing more than printed words.
Of course there are other things like graphics and animations but do they speak to people as well as words. Do they really?
No, they don't, not even close.
Therefore, most important part of everything you do on Web must be how you write. What you say in your printed words.
Words are what get your message across to person sitting on other side of screen. They are how you speak on Internet.
In traditional ( off-line ) selling you have a salesperson doing talking. Visiting each and every customer one at a time.
Telling them everything they need to know about your product in order to get them to buy from you. Right?
They anticipate your customers desires, questions and attitude. Looking for any buying resistance and removing it to get sale.