Tips For Effective Online Advertising

Written by Archie R. Lawhorne

Banner Advertising The word "banner" in Internet terms is nothing more than a graphic image that announcesrepparttar name and identity of a Web site, along with a brief description. Banner ads can be an effective way to expose your business to millions of prospects. There are two different kinds of banner ads: FREE ads and PAID ads. Banner advertising is one ofrepparttar 101235 most prevalent advertising methods currently used. Depending on whererepparttar 101236 ad is placed, some paid banner ads can be quite expensive. Generally you pay forrepparttar 101237 banner ad based onrepparttar 101238 likely exposure it will get. Therefore, high traffic Web sites garner higher banner ad rates. An increasingly popular arrangement is to "pay-per-click". With this type of arrangement, you only pay forrepparttar 101239 people that actually click on your banner to visit your site. This is a often a much better deal than paying for people who are only "exposed" to your banner. Some programs have a fixed cost. Others let you determine what you pay for each click. Like anything else,repparttar 101240 key to effective banner advertising is to put your banner on web sites that target your market, and design a banner that compels people to click on it. There are many sites that offer free banner generation. Go to your favorite search engine and search for "Free banner ad design." There are tons of other resources available to assist with banner design. Go to and contact any ofrepparttar 101241 designers listed. Some of them will just design a banner and charge you forrepparttar 101242 work. Others will agree to designrepparttar 101243 banner for you in exchange for you placing one of their banners on your site for a specified period of time. Many free banner ads are also available inrepparttar 101244 form of a "banner exchange." The banner exchange operates under a simple agreement such as, "I advertise my business on your site for two months with my banner, and you dorepparttar 101245 same on my site for two months." Ideally, you want to make sure you are exchanging banners on high traffic sites. If one site has a significantly higher amount of traffic,repparttar 101246 exchange rate agreement might be altered to reflect this fact, such as a longer placement duration, etc. This is generally a good deal for both parties since it generates additional exposure to your business at virtually no cost. Just make sure you are careful not to exchange banners with a competitor selling similar products or services, as this might serve to drive traffic AWAY from your Web site -- certainly notrepparttar 101247 action you desire. Classified Ads One ofrepparttar 101248 most cost-effective tools available isrepparttar 101249 classified ad. Today there are literally thousands of places onrepparttar 101250 Net to post free classifieds. And there are numerous ways to find them. Simply go to Yahoo, HotBot, AltaVista, or any of repparttar 101251 other search engines and type "free classifieds." Hundreds of different sites will appear. Set an objective of how many listings a day you're going to post. It can be time-consuming, mindless work, so plan this in your "idle" time. Most free ads at classified sites expire after a certain amount of time, so keep track of which ones are most effective and keep returning to renew your ads. Here's some ofrepparttar 101252 most responsive classified sites I've found. 1. The ZAP Directory - 2. Yahoo Classifieds - 3. Business Solutions Classifieds - 4. Best Mall Classified Ads - 5. 1AmericaMall - 6. Five Star Classified Ads - 7. Classifieds 2000 -

What Is Advertising?

Written by Bill Hawkins

It's important,repparttar answer to this question. Because when you discoverrepparttar 101234 solutionrepparttar 101235 way you look at your advertising campaigns will be changed for ever.

In fact, it will change your outlook towards everything you do onrepparttar 101236 Internet. Every sales letter, email, web page and marketing venture.

So what is advertising? It's just three simple words "Salesmanship-in-Print".

That's right, salesmanship-in-print.

Now, you might be saying to yourself Salesmanship-in- Print? Big deal, so what, who cares and how is this going to help me with my on-line business?

Well let's stop for a moment and take a look at this statement "Salesmanship-in-Print" shall we.

What does it really mean? More importantly, how can you leverage this knowledge and use it to your advantage in your business.

Is it possible that these 3 simple words can make such a big difference inrepparttar 101237 way you do business? Will it affect how many sales you make?

The answer is a resounding YES.

Why? Because every page onrepparttar 101238 Internet is nothing more than printed words.

Of course there are other things like graphics and animations but do they speak to people as well as words. Do they really?

No, they don't, not even close.

Therefore,repparttar 101239 most important part of everything you do onrepparttar 101240 Web must be how you write. What you say in your printed words.

Words are what get your message across torepparttar 101241 person sitting onrepparttar 101242 other side ofrepparttar 101243 screen. They are how you speak onrepparttar 101244 Internet.

Inrepparttar 101245 traditional ( off-line ) selling you have a salesperson doingrepparttar 101246 talking. Visiting each and every customer one at a time.

Telling them everything they need to know about your product in order to get them to buy from you. Right?

They anticipate your customers desires, questions and attitude. Looking for any buying resistance and removing it to getrepparttar 101247 sale.

Cont'd on page 2 ==> © 2005
Terms of Use