Time Your News Release For Maximum Publicity

Written by David Leonhardt

"Cindy, where's that story? I need it yesterday!"

"Coming right up, boss. I'll have it to you soon," Cindy shouted back.

"Yesterday isn't soon enough!"

Cindy clicked on her screen. "You have mail." She looked atrepparttar messages. "Three news releases," she murmured. "I don't have time for this now." [delete] [delete] [delete]

Stop! Was that your news release Cindy just deleted? Too bad you sent it to her atrepparttar 124457 wrong time. You may have heard that "timing is everything" and that is even more true in a newsroom. But how do you know when isrepparttar 124458 best time to send a news release?

Media relations is an art more than a science, so there is no single rule. If there was, everyone would be a media star. Here are a few guidelines to help you zoom ahead of your competition forrepparttar 124459 media's attention:

Each type of media and each type of journalist is different. Here are just a few ofrepparttar 124460 variables:

National or local media TV, newspaper, radio or magazine News reporter, features reporter or columnist Consumer magazine or trade journal Daily, weekly or monthly publication Print or electronic

Each company or organization is different, as is its news. Here are just a few ofrepparttar 124461 variables:

Local, national or international operations Pre-scheduled news release, or last-minute reaction to today's news. Product announcement, policy announcement, financial announcement

Bearing in mindrepparttar 124462 wide range of news you might announce andrepparttar 124463 wide range of media targets, 9:30 to 11:00 a.m. tends to berepparttar 124464 best time of day to release news. You want to giverepparttar 124465 assignment editor time to send them out to cover your news. If you hope to get intorepparttar 124466 noon news, you don't want to go too late, because you run into TV deadlines. Early afternoon is a second-best time, but if you get much past 2:30, you will catch Cindy's [delete] button at most daily newspapers and television stations.

Public Speaking Tips from the Trenches

Written by Susan Dunn

Many years of experience public speaking, most recently forrepparttar Royal Caribbean and Costa cruise lines, and listening to a host of other accomplished speakers, have taught me how to handle a lot of curve balls.

Here are some public speaking tips fromrepparttar 124456 trenches:

1. You get there and allrepparttar 124457 conditions have changed.

You were promised a projector and it isn't there. There's a mike, but it doesn't work. A presentation for 20 turns out to be 100. Your talk is for 1 ½ hours instead of 45 minutes. SOLUTION: The only solution is to expect these things and be prepared to speak under any conditions, and supported solely by what you brought with you.

2. Someone fromrepparttar 124458 audience says, "Who are you?"

SOLUTION: Answer what they want to know, not what they're asking—can you dorepparttar 124459 job. Give your credentials and experience, who invited you to speak, how they found you and what your connection torepparttar 124460 group is. Stay with it long enough to dissipaterepparttar 124461 tension this has caused forrepparttar 124462 audience. 3. Someone fromrepparttar 124463 audience blurts out, "I know that's true because I was a victim of incest/rape. So what should I do?"

SOLUTION: This is not a question to answer before an audience. Onrepparttar 124464 other hand you, and your audience, are now concerned about this person. Address both issues. Express your concern forrepparttar 124465 trauma in their past and ask them to speak with you afterwards, or to call your office. Ask them if it’s okay for you to continue.

4. You’re losing your audience. There's no sign of life. Their eyes are glazing over.

SOLUTION: This is your problem. Stop and address it. Pump uprepparttar 124466 volume, or askrepparttar 124467 audience why you aren't reaching them and what you can do about it. You'll be off and rolling again soon.

5. So far you've mispronounced a name, givenrepparttar 124468 wrong prize to someone, spoken into a screeching mike, and a piece of ceiling tile just fell on your head.

SOLUTION: Get withrepparttar 124469 feelings. Stop, laugh, and say, "Don't worry. I promise not to hurt myself up here." Then continue on.

6. You show up and it turns out they've publicized a different speech topic than you were told.

SOLUTION: Acknowledgerepparttar 124470 situation, without blaming anyone. The last thing you want to do is accuserepparttar 124471 host of having made a mistake. Say what’s happened, i.e., "I was prepared to speak on ‘Strengths’ and I see here I'm so supposed to talk on ‘Personality Assessments’,” which will getrepparttar 124472 audience on your side. Smile and look assured while you think furiously] Buy some time by asking them what they’d like to know about “Personality Assessments.” Then proceed, using lots of examples fromrepparttar 124473 Strengths assessment!

8. The transparency onrepparttar 124474 screen is bouncing up and down (or something like that).

SOLUTION: Askrepparttar 124475 audience why. Someone will know. (Projectors bounce on a cruise because ofrepparttar 124476 ship, a seafaring attendee told me.) CORROLARY: When someone asks a question you can't answer, ask if anyone inrepparttar 124477 audience can. Often they can. Thank them for their contribution; no apologies.

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