Time To Take A Break

Written by Bob Osgoodby

Every once in awhile, I sit down atrepparttar computer to write an article or copy for an ad, and nothing happens. A dozen or so, false starts later, a topic is finally decided on, andrepparttar 117815 words just won't come. Only a paragraph or two gets written, and it's time to call it a day. Later, looking at what was done, I usually highlight it, and hitrepparttar 117816 "delete" key.

Other times,repparttar 117817 words flow as if from a "magic spring" and before I know it,repparttar 117818 article or ad is complete, but far too long. I try to keep articles around 700 words, as ones much longer seem to drag, and quickly looserepparttar 117819 readers interest. Effective ads should be four to six lines with 65 characters per line.

Then comesrepparttar 117820 painful task of trying to shorten it. But, you may think, everything is important, and you can't cut a word. But, you must, and will usually wind up with something that at least makes sense.

Many people, who write copy advertising their product, haverepparttar 117821 same problem. They feel they have to give every last detail about their offer in their ad. Nothing could be further fromrepparttar 117822 truth.

You should try to give as much information as possible inrepparttar 117823 shortest amount of space. I know this is difficult, butrepparttar 117824 fact is that most people simply won't spendrepparttar 117825 time reading a long ad. Don't worry aboutrepparttar 117826 length at first. You should get allrepparttar 117827 important points down first, and then try to shorten it.

Do this for five or six ads. Then have someone, preferably someone who is not familiar with your product or service, read them. If you have six ads, have them rate them on a scale of one to six, with one beingrepparttar 117828 best in their judgement. Try to get others to dorepparttar 117829 same type of rating. Be sure not to sharerepparttar 117830 ratings byrepparttar 117831 other people who did this, until afterrepparttar 117832 current readers rating is complete.

There may be a wide difference inrepparttar 117833 ratings, but some pattern should show up. Takerepparttar 117834 highest scoring ad, and run with it. If it draws business, leave it alone. Don't feel you have to tweakrepparttar 117835 ad every time is published.

Can you really be successful online working at home?

Written by Dr. Jeffrey Lant

There's no doubt that millions of people want to work at home, and that a substantial percentage of them are looking torepparttar Internet to provide them withrepparttar 117814 means to do so. The question is, canrepparttar 117815 Internet deliver what these people need to make working at home a viable alternative torepparttar 117816 traditional world of work?

The answer is YES -- but only if certain crucial conditions are met.

1) Sell Value

The problem with many people wanting to establish a home-based business is that they're not selling anything people really need to buy. Too often they're selling overpriced products or services provided by third-parties who themselves profit by signing up new independent contractors. This is not a viable success formula.

To prosper in business, online or off, you must offer your prospects REAL VALUE; that is, you must offer them something that will improve their lives, something which is superior to what they can find locally, and which you can deliver at a competitive cost. If what you're selling doesn't meet these basic criteria, you are courting failure.

2) Have The Necessary Business-Development and Prospect Contact Tools

Value is essential but value alone cannot build a successful online business. You must have certain critical tools, including

* a domain. The only people who are succeeding online are those with their own domains. Without a domain you are essentially a squatter on someone else's cyber "land" and are atrepparttar 117817 mercy of their business. If they go out of business, you automatically go out of business -- like it or not! Sadly, large numbers of people have discovered this too late!

* a listserver. A listserver enables you to send unlimited non-spam e-mail. If you cannot do this, you cannot initiate and controlrepparttar 117818 necessary marketing to your prospects.

* a Sales Manager. You need automated, personalized prospect lead follow-up. The Sales Manager provides it.

* professional design. Web design is far too sophisticated nowadays to leave to inexperienced and amateur hands.

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