First they build a website designed to attract attention of millions of people. But when first of millions start coming in, these same business owners often feel like turning them away.

And it's not that they don't want new business.

It's just that they have a difficult time meeting demands of existing clients, responding to inquiries of potential customers, AND keeping their website as updated as they promised, all at same time.

If you're one of these entrepreneurs, don't pull your hair out just yet.

Here are 4 time saving options you can use to keep old business alive, attract new ones regularly - and still keep looking good on & off web.

1) Outsource or Delegate

If you find that online activities are taking up too much of your time - time you feel you could better use for other aspects of your business - then you should decide to either hire a skilled employee, or outsource tasks to experts.

The most common - and most time-consuming - web-related activities that most business owners have to attend to are:

- reading & responding to email - creating & uploading new content for your website, and - managing & moderating your mailing lists

The good news is that these things can be performed by anyone with a computer & internet access, and therefore CAN be delegated to people with proper skills.

In fact, many skilled editorial, administrative, and web development professionals are already offering their services on web. To find them online, just go to any search engine and use following key words:

- editorial services - ghostwriting - virtual secretary, and - web development

2) Plan for A Low-Maintenance Website

Not all websites are created for same purpose; it only follows that different websites would need different amounts of maintenance.

The following 3 website types are ones that require least:

a) The Press Kit

Designed to encourage press to write (good) stories about you & your company, this type only needs a few regular pages to do its job:

- your latest press release - background information on you & your company - biographies of key members of your staff - downloadable photographs of your people & products - downloadable & printable brochure - magazine articles written by you or about you & your company - downloadable video & audio files of your interviews - downloadable promotional items or product samples

The only time you need to update this kind of site is when you have a new press release out for distribution (monthly), or if any major changes have happened among your staff or company that need to be included in background information (quarterly).

b) The Catalog

This site shows off different products & services you have to offer, and only things you really need to update here are price tags - which are easily manageable on a quarterly basis.

c) The Brochure

Say you've established trust with your prospects, and they've initially bought and used your products.

Later they turned into satisfied customers, and now you're developing wonderfully long-term business relationships with them.

But a few months/years later they turn to you and suddenly say,

"I'm starting to need new features on this product." OR "I need something done, and although I know you don't usually do it I think it's within your expertise, so I was hoping you could be one to do it for me."

What if what they're asking for is really something you're not ready to offer yet? And what if they reach point where they badly need it NOW, and are forced to make a choice between staying with you and going somewhere else?

Do you just tell them "I'm sorry, but we can't offer that right now." and sadly let them go?

Or do you realize that it's much easier to keep these valuable clients loyal than to spend more money attracting new ones, and find ways to give them what they need?

There are no hard & fast rules for answering this kind of question, but it's a situation most business owners will eventually have to face.

It's called CUSTOMER GROWTH PHENOMENON -- and if you prepare yourself early on in order to meet its challenges, it could mean growth & success of your business as well.

Evolving Customers = Evolving Needs ----------------------------------- General Motors understands that their customers inevitably change, and so created their different car models to adjust to those changes.

While their clients are young and have generally moderate incomes, GM offers them sturdy & reliable Chevrolet. But as these consumers grow older and get better jobs, GM capitalizes on trust they already established by offering them performance-driven (and more expensive) Pontiac. A few more years later GM assumes they have climbed corporate ladder and feel deserving of a well-earned break… so they use their same established relationship to sell them on luxuries of high-priced Cadillac.

In same spirit of customer retention, soft drink manufacturers have come up with low-calorie diet versions of their products, while breakfast cereal manufacturers created executive "power breakfast bars."