If you want to kick up revenue from your Google Adsense campaign or another advertising source, place them on side, above fold. As your site builds up enough traffic to allow you to sell your own ads, put ads with highest revenue payout in this area.

Stick to text ads in this area if you can. If you use banner ads above fold and they don’t load properly, your visitors will think that entire page is not loading properly. They might scroll down, but most likely, they’ll click back button and move on to another site. Showcase valuable content with great headlines and hyperlinks above fold. Start by highlighting main sections of your website, or by showcasing your most valuable product.

by Marketing Basics

You have permission to publish this article electronically or in print, free of charge, as long as article is not altered and resource box is left intact. A courtesy copy of your publication would be appreciated. Send to: marbasics@yahoo.com

If your website isn't making any sales, that means there's a problem somewhere. Okay, so it doesn't take a rocket scientist to figure out that there's something's wrong.

However, it does require a certain amount of ingenuity to identify and fix problem. For example, do you know:

* How to identify your target market

* How to quickly attract your perfect customer

* How to discover your unique selling proposition

* How to create a marketing message that will have people saying "Tell Me More!"

* How to write a compelling headline using 5 human motivators

* Why people buy and how to make them whip out their wallet to purchase your product or service

* The 12 most powerful words in English language

* 2 FREE things you can do immediately to increase sales (they're not what you think!)