Three Steps To Success

Written by Jeff McCall

Following a mention in my free newsletter 'Success Lines' that I was having some success generating traffic fromrepparttar pay-per-click search engine, I received an email from a subscriber asking for a blow by blow account of how I did it. So, forrepparttar 128384 benefit of a wider audience here's my response.

I should first point out that I like to keep things as simple as possible, so I'll limit this to three straightforward steps.

Step 1 - Find your keywords

Goto provide a useful tool for identifyingrepparttar 128385 most commonly searched keywords forrepparttar 128386 previous month. There's no guess work here. If a search term has received hundreds of hits in a month, it's safe to assume that it'll continue to do so inrepparttar 128387 future.

First you need to visitrepparttar 128388 page where Goto provides its advertising tools. This is:

Then click on "Search Term Suggestion Tool". This will bring up a search box in which you type your main keyword. In this example I'll userepparttar 128389 keyword "ebook". The result is a list of search terms from "free ebook" at 13944 hits to "ebook publish" at 49 hits.

Step 2 - Findrepparttar 128390 cost to bid

Having selected your search terms fromrepparttar 128391 list, you need to determine whether you can afford to bid for them. You're aiming to get inrepparttar 128392 top 3 slots, as this means you will be featured on many other search engines rather than just Goto.

Usingrepparttar 128393 same URL as above click on "Get Current Bid Tool". This will open a search box in which you type your selected search term. I'm going to use "free ebook downloads" which appeared towardsrepparttar 128394 middle ofrepparttar 128395 previous list with around 900 hits.

Yahoo Sells Its Top Positions To The Highest Bidder

Written by Sage Lewis

In a move that caused a great deal of commotion inrepparttar search engine optimization world this week, Yahoo has now partnered with Overture (formerly to provide 3 sponsored listings atrepparttar 128383 top of a search results page and 2 sponsored listings atrepparttar 128384 bottom of each search results page.

This was announced Tuesday November 13 and was implemented that Thursday. The first results page of a search gives position 1,2 and 3 from Overture and results 4 and 5 are atrepparttar 128385 bottom ofrepparttar 128386 results page. This is continued as you continue to click through Yahoo results pages. The second Yahoo results page gives you listing numbers 6,7 and 8 atrepparttar 128387 top and listing numbers 9 and 10 atrepparttar 128388 bottom. This pattern appears to continue throughoutrepparttar 128389 Yahoo listings. However, if there are more listings in Yahoo than there arerepparttar 128390 number of sponsored listings in Overture, thenrepparttar 128391 cycle repeats itself. The sponsored listings appear in bothrepparttar 128392 main directory listings andrepparttar 128393 secondary listings produced by Google.

As an example, doing a search forrepparttar 128394 phrase 'hammock chairs' inrepparttar 128395 Web Pages section of Yahoo (these arerepparttar 128396 secondary results produced by Google), there are only 25 paid advertisers on Overture as of today. But there are 5630 listing inrepparttar 128397 Google-driven listings of Yahoo. There are 5 Overture listings for every 20 Yahoo listings. So at listing 101-120 it cycles back to paid listings 1 through 5 from Overture. You can see this example by going here:

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