Following a mention in my free newsletter 'Success Lines' that I was having some success generating traffic from
pay-per-click search engine Goto.com, I received an email from a subscriber asking for a blow by blow account of how I did it. So, for benefit of a wider audience here's my response.I should first point out that I like to keep things as simple as possible, so I'll limit this to three straightforward steps.
Step 1 - Find your keywords
Goto provide a useful tool for identifying most commonly searched keywords for previous month. There's no guess work here. If a search term has received hundreds of hits in a month, it's safe to assume that it'll continue to do so in future.
First you need to visit page where Goto provides its advertising tools. This is:
https://secure.goto.com/s/dtc/center/
Then click on "Search Term Suggestion Tool". This will bring up a search box in which you type your main keyword. In this example I'll use keyword "ebook". The result is a list of search terms from "free ebook" at 13944 hits to "ebook publish" at 49 hits.
Step 2 - Find cost to bid
Having selected your search terms from list, you need to determine whether you can afford to bid for them. You're aiming to get in top 3 slots, as this means you will be featured on many other search engines rather than just Goto.
Using same URL as above click on "Get Current Bid Tool". This will open a search box in which you type your selected search term. I'm going to use "free ebook downloads" which appeared towards middle of previous list with around 900 hits.
