Starting off on right foot with any new business is not just important, it's imperative. This is especially true on Internet, where first impressions are made in a matter of seconds, and can make or break potential for success.
A sales focused website functions simply as a retail cyber-store. With that in mind, it's just as important that visitors be welcomed and feel comfortable while browsing a website, as they would be made to feel in a shop on Main Street.
Here are a few quick tips that will help to gain your cyber-visitor's interest, and keep her browsing for awhile.
1. Capture visitors attention immediately with a bold headline or a thought provoking question. You have about 10 seconds to convince a first time visitor that it might be worth her time to browse your site further.
2. Keep slow loading graphics, animations, and flash presentations to a minimum. Most visitors will not wait long before clicking off to another site.
3. Avoid loud or overbearing color schemes. What may look great on your living room walls might be difficult to view and read on-screen. Background colors should be pale or white, with dark or black font for maximum readability.
4. Compose your primary message to focus on visitor's interests, needs and desires, and how you and your site can fulfill those. Few people will be interested in your accomplishments or how great you think your business is. Save that for 'about us' page.
5. Inject a conversational style into message that your website conveys, avoiding dry corporate syntax or technical jargon. A site that portrays a personality and casual human element will be much more attractive to repeat visitors.
6. Proofread carefully for spelling, punctuation, and grammar. This is imperative to presenting a professional image of you and your business. It is recommended that proofreading be done by someone other than yourself, and who has not previously read script.