Effective persuasion is more a case of pressing right buttons than most people realize. If you could learn to be even more persuasive than you already are imagine difference that would make to quality of your life. Consider for a moment difference it would make to your confidence and to how other people treat you if you could count on always being able to express your self in a way that causes people to really pay attention to you.
Just a few critical distinctions can supercharge your communication skills:
1 Appeal To Peoplesī Values
Values are criteria by which people make sense of all information they must process before making a decision. In simple terms, your values consist of what is most important to you.
When you ask someone: what is most important to you about ....? They will tell you their values. Let's say you ask them their career values, what is most important to you about your career? They might answer: money, approval, and winning. Speak to them in terms of these values and you will have their attention, talk about what is not important to them and don't be surprised if they fall asleep!
In case of this example if you wanted to hire this person, you would grab their interest by showing them how they could have more money, approval and win more often with your company. If instead you talked at length about modesty, politeness and punctuality of workforce you would be wasting your time.
2 Let Go
Have you ever wanted something so much that your nerves got in way of expressing yourself clearly? That rush of excitement just seemed to burn out some critical speech circuits!
When you absolutely need to be at your persuasive best ironically you must also feel that you can walk away from deal or discussion without getting what you want. Developing emotional detachment while still pursuing your goal is a powerful skill that more people could do well to master. How can you let go of feelings while still wanting goal?