Three Proven Steps to Improve Your Home Business Advertising Response in Just 10 Days.Newspaper advertising is a tremendous source of new business that for so many businesses doesn’t ever reach its true potential. These 3 steps will help you change that forever!
You’re about to find out
mistakes that your competitors keep on making, and to start using techniques proven to grab your prospect’s attention and draw out responses that turn your ad into 'customer producer' you always knew it should be.
Small Business Realities
All business owners want to increase sales, generate more customers, and make more money. Yet few take necessary actions to do so. Providing a quality product or service is simply not enough.
Many business owners think they need to set an advertising budget, send out a few sales letters, put a few coupons in local circular, run a newspaper ad, hand out flyers, and do a bunch of other things 'trying to get their name out there'.
The problem is... a small business that uses that approach wastes a lot of potential. Spending money on this type of exposure is known as advertising. The goal of advertising is to establish a brand name, build an image, and achieve top of mind awareness. These are some fancy terms taught in business school, but unfortunately they steer everyone in wrong direction.
You see, small businesses aren't supposed to advertise. Advertising is all about repeating exposures and building an image. Think about all of many McDonalds commercials you see on television in a week. That's 'high frequency'. Don't they all seem to show a feeling of friendship, eating happily with family ("we love to see you smile")? That's image.
Do you think they intend to get you up out of your seat and go to your local McDonalds right as you're watching commercial? Not really. OK, they hope you might, but that’s not what they intend. They are paying to have you see their message so many times that when you are ready to buy their product you will remember them and go there. Now,let’s get to work on your steps to advertising success.
Proven Step #1
So what method will work for your business? It's called direct response marketing. Here’s an example. Have you ever bought anything after watching an infomercial? Even if you haven’t, infomercials work, they make a lot of people a lot of money. It might surprise you, infomercials are not advertising - they don't try to build an image or get you to remember a brand, products aren't even sold in stores!!
What do they do?
** They take a receptive audience.
** They get them excitedly to pick up phone and buy. They create action!
This is why most newspaper ads don’t deliver big results. Most newspaper advertisers choose commercial, but you want infomercial. Your one and only goal in newspaper advertising is to create action.
In usual types of Newspaper Directory ads you're dealing with very targeted prospects. These are people looking up your company type and ready to call you. That's beauty and curse of Newspaper Directory ads. The beauty is prospects can find you easily, curse is that your competitors are right there with you!!
So how do we get them to pick up phone and dial your number?
Use direct marketing...which is:
