Publishing an ezine is ideal way to reach your target market. How far your reach extends depends on type of experience you create for your readers.
By giving your subscribers a value-laden, benefit-rich experience you can create an ezine with a loyal and eager following of dedicated readers.
Here are three powerful things you can do to create type of experience your readers demand:
1. Let Your Readers Get To Know The Real You
My favorite ezines have a personality. The personality of writer behind words is what captivates my attention.
Every writer has a unique style, and when it is allowed to flow freely it can be quite contagious. Let real you come through in your words. Let your style flow from your heart. Just be yourself and talk directly to your subscriber.
An effective technique is to visualize yourself writing to just one person. This person should fit profile of your target group. If you've properly identified wants and desires of your audience, you'll find your writing style becomes more natural and flowing.
By using this model you discover power behind word "you". You can never use word "you" too much. You know what I mean?
This approach works even if you are editor of a corporate or institutional publication. Your own voice is more effective, and affective, than an anonymous, ghost-like corporate voice. You'll discover that personal approach helps to bridge gap between a reader and an otherwise impersonal entity.
2. Provide Solutions That Help People Reach Their Goals
Your readers subscribed to your ezine because you made a promise to deliver something of value. You must consistently deliver goal-oriented value to keep loyal readers.
You do this by giving people tools and information they can use to make their own informed decisions. By creating an environment which seeks to inform, rather than sell, you establish a lasting rapport and an atmosphere of trust.