By giving your subscribers a value-laden, benefit-rich experience you can create an ezine with a loyal and eager following of dedicated readers.

Here are three powerful things you can do to create type of experience your readers demand:

1. Let Your Readers Get To Know The Real You

My favorite ezines have a personality. The personality of writer behind words is what captivates my attention.

Every writer has a unique style, and when it is allowed to flow freely it can be quite contagious. Let real you come through in your words. Let your style flow from your heart. Just be yourself and talk directly to your subscriber.

An effective technique is to visualize yourself writing to just one person. This person should fit profile of your target group. If you've properly identified wants and desires of your audience, you'll find your writing style becomes more natural and flowing.

By using this model you discover power behind word "you". You can never use word "you" too much. You know what I mean?

This approach works even if you are editor of a corporate or institutional publication. Your own voice is more effective, and affective, than an anonymous, ghost-like corporate voice. You'll discover that personal approach helps to bridge gap between a reader and an otherwise impersonal entity.

2. Provide Solutions That Help People Reach Their Goals

Your readers subscribed to your ezine because you made a promise to deliver something of value. You must consistently deliver goal-oriented value to keep loyal readers.

Some will say that "humor" lightens things up a bit, and lets people know you have another side to your personality. They feel it is a refreshing break from serious message you are delivering. Others say it is distracting and should never be used.

So where do you "draw line"?

Humor can be used in two places. It can be within body of article or as a "stand alone" item.

Let's first examine "humor" within body of article. This can be most risky. Unless you have a good sense of humor and good writing skills, you should probably avoid its use. Some of your readers will not have a sense of humor, and could easily take offense at what you say. Especially avoid sarcasm as people may think it is directed at them.

You should also avoid use irony, where you use words to convey opposite of their literal meaning. Some will not recognize it as irony, and will think you are proposing what words actually say. This can get you in a lot of trouble.