Three Powerful Ways to Create a Must-Read Ezine

Written by Brett Krkosska

Publishing an ezine isrepparttar ideal way to reach your target market. How far your reach extends depends onrepparttar 124416 type of experience you create for your readers.

By giving your subscribers a value-laden, benefit-rich experience you can create an ezine with a loyal and eager following of dedicated readers.

Here are three powerful things you can do to createrepparttar 124417 type of experience your readers demand:

1. Let Your Readers Get To Know The Real You

My favorite ezines have a personality. The personality ofrepparttar 124418 writer behindrepparttar 124419 words is what captivates my attention.

Every writer has a unique style, and when it is allowed to flow freely it can be quite contagious. Letrepparttar 124420 real you come through in your words. Let your style flow from your heart. Just be yourself and talk directly to your subscriber.

An effective technique is to visualize yourself writing to just one person. This person should fitrepparttar 124421 profile of your target group. If you've properly identifiedrepparttar 124422 wants and desires of your audience, you'll find your writing style becomes more natural and flowing.

By using this model you discoverrepparttar 124423 power behindrepparttar 124424 word "you". You can never userepparttar 124425 word "you" too much. You know what I mean?

This approach works even if you arerepparttar 124426 editor of a corporate or institutional publication. Your own voice is more effective, and affective, than an anonymous, ghost-like corporate voice. You'll discover thatrepparttar 124427 personal approach helps to bridgerepparttar 124428 gap between a reader and an otherwise impersonal entity.

2. Provide Solutions That Help People Reach Their Goals

Your readers subscribed to your ezine because you made a promise to deliver something of value. You must consistently deliver goal-oriented value to keep loyal readers.

You do this by giving peoplerepparttar 124429 tools and information they can use to make their own informed decisions. By creating an environment which seeks to inform, rather than sell, you establish a lasting rapport and an atmosphere of trust.

Humor on the Net

Written by Bob Osgoodby

Many people who send out promotional email, or have a publication such as an online newsletter, will ask if they should include 'humor". Well, there is no easy answer to this question.

Some will say that "humor" lightens things up a bit, and lets people know you have another side to your personality. They feel it is a refreshing break fromrepparttar serious message you are delivering. Others say it is distracting and should never be used.

So where do you "drawrepparttar 124415 line"?

Humor can be used in two places. It can be withinrepparttar 124416 body ofrepparttar 124417 article or as a "stand alone" item.

Let's first examine "humor" withinrepparttar 124418 body ofrepparttar 124419 article. This can berepparttar 124420 most risky. Unless you have a good sense of humor and good writing skills, you should probably avoid its use. Some of your readers will not have a sense of humor, and could easily take offense at what you say. Especially avoid sarcasm as people may think it is directed at them.

You should also avoidrepparttar 124421 use irony, where you use words to conveyrepparttar 124422 opposite of their literal meaning. Some will not recognize it as irony, and will think you are proposing whatrepparttar 124423 words actually say. This can get you in a lot of trouble.

If you use "stand alone" humor, give it a title such as "Joke ofrepparttar 124424 Day", which clearly separates it from your article. Once again, you have to be careful. Remember, your online publication is onrepparttar 124425 "world-wide web", and will be read by people who may have far different opinions of what is funny and what is not.

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