Three New And Updated Ways To Advertise

Written by Catherine Franz


The Internet is evolving so rapidly that what worked yesterday doesn't work any longer and what works today may not work tomorrow. Like you, I am always looking for new and exciting ways to getrepparttar word out about my products and services. I'm tickled pink when I come across a method that is effective, f*r*e*e, and gets results.

Here are three methods that I have tested for you already that have worked for me. They will take some effort and patience. Here are three methods that are still new enough to work effectively.

#1. Fly-In Pop-Up Ads. There were pop-up ads, pop-under ads, and now slide-in and fly-in ads. Fly-in ads literally fly in fromrepparttar 119759 side ofrepparttar 119760 screen and then vibrate before stopping inrepparttar 119761 middle. To your viewer, they can't do anything in their browser until they have closedrepparttar 119762 pop-up or clicked onrepparttar 119763 link. You really get your attention.

Fly-ins can be blocked. Like pop-up ads, which are frowned against by many marketers and not by others, this craze will last for another 3-6 months. So jump on it while it's still hot and before people get smart on how to block them. They do work and they aren't as annoying because of their movement. AOL users are blocked from receiving these.

You need to decide whether you want to add this to your website or not. There will always be a controversy on "whether to or not to" onrepparttar 119764 topic of pop-ups.

There is very little information available onrepparttar 119765 how-to's for this. Here is what I was able to discover after a few hours of research -- to save you some time. I don't know if I necessarily promote these, however, a good marketer presentsrepparttar 119766 idea so you can makerepparttar 119767 decision. Because only you, know your business well.

Resources:

www.flyinads.com for more information and to receiverepparttar 119768 code f/r/e/e.

Here is where you can getrepparttar 119769 slide-in (different than fly- in) code created for you: http://www.slideinexchange.com/member.html

#2. Classifieds in other Internet ezines. Many ezines offer f*r*e*e classified ads, usually in exchange for becoming a subscriber. You find these opportunities by visiting an ezine directory and searching for ezines suitable to your product/service. Next, contactrepparttar 119770 ezine host accepting f*r*e*e advertising.

Here is a list of ezine directories to begin your journey:

http://www.bestezines.com http://www.ezineaction.com http://www.ezineadvertising.com http://www.ezine-dir.com http://www.ezinelibrary.com http://www.ezinelocater.com http://www.ezine-marketing.com http://www.ezinesearch.com http://www.ezinesplus.com http://www.ezinestoday.com http://www.ezine-swap.com http://www.ezine-universe.com http://www.ezinepublisher.org http://www.directoryofezines.com

Three Alternative Ways To Getting Quality Testimonials With Bonus

Written by Catherine Franz


Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey.

1 -- Set up an Online Diary

Usually an online diary is a fun way to keep friends and family up to date on what is going on in your life. Online diaries can also be used for testimonial submissions with conversational style recommendations about your product/service. Online diaries are offered on many web sites, even famous persons like Oprah, Dr. Phil, or Tony Robbins do them.

You set it up on their site and pasterepparttar page link into your "thank you for your purchase" auto responder on your web site or into other marketing materials. Include a 1-2-3 learning experience on what is included in a good testimonial with various examples. People will appreciaterepparttar 119758 learning opportunity by takingrepparttar 119759 time to completerepparttar 119760 process. In addition, their quality will increase.

Online diaries are updated frequently, thus giving a higher perceived value. They also have a warmer conversational style that increases reader connection. Because a diary is considered "private", it increases curiosity and they will read longer.

Two additional blessings are that you will save transfer time and others will readrepparttar 119761 other comments.

The offside is that you will want to monitorrepparttar 119762 entries to avoid some kids having fun.

You can also enter regularly updated customer comments received through other means on howrepparttar 119763 product/service improved their life.

You can increase credibility by includingrepparttar 119764 customer's profile. Include their picture or audio testimonial or a video segment of them usingrepparttar 119765 product. You can also scan in and include handwritten letters or notes you receive.

A blog is an upgrade ofrepparttar 119766 online diary with additional controls.

There was once an online diary software available to help you set up your own online diary, however, blog software replaced it.

Resources:

Set up your own diary at: http://www.diaryland.com/. They provide a personalized URL: your-name.diaryland.com. I recommend this resource because I likerepparttar 119767 personalization capability.

Here is a course on how to set up an online diary at: http://personalweb.about.com/cs/htmltutorials/a/310emailcourse.htm

Here is some great startup information on blogs: http://www.creativity-portal.com/howto/writing/blogging.html

2 -- Auto responder Method

After they make a purchase or receive a freebie, set up an automatic auto responder requesting a testimonial. You can include a link torepparttar 119768 online diary asrepparttar 119769 only choice or as part of multiple submission options.

If you offer an ecourse, forward them a progress report request. This can easily be set up inrepparttar 119770 auto responder system for easier production. Ask them no more than 3-5 questions that don't encourage yes/ no answers. Ask them to rate their learning experience or make suggestions too.

Resources:

All about auto responders: http://marketing-of-training.com/expert_advisors/ask_massimo/2002-03-23.htm

How to Write a High-Profit Auto responder Series http://javafaq.nu/article232.html

How to Use an Automatic Responder for Effective Prospect Follow-up http://www.isitebuild.com/automatic_responder.htm

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