Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey.1 -- Set up an Online Diary
Usually an online diary is a fun way to keep friends and family up to date on what is going on in your life. Online diaries can also be used for testimonial submissions with conversational style recommendations about your product/service. Online diaries are offered on many web sites, even famous persons like Oprah, Dr. Phil, or Tony Robbins do them.
You set it up on their site and paste
page link into your "thank you for your purchase" auto responder on your web site or into other marketing materials. Include a 1-2-3 learning experience on what is included in a good testimonial with various examples. People will appreciate
learning opportunity by taking
time to complete
process. In addition, their quality will increase.
Online diaries are updated frequently, thus giving a higher perceived value. They also have a warmer conversational style that increases reader connection. Because a diary is considered "private", it increases curiosity and they will read longer.
Two additional blessings are that you will save transfer time and others will read
other comments.
The offside is that you will want to monitor
entries to avoid some kids having fun.
You can also enter regularly updated customer comments received through other means on how
product/service improved their life.
You can increase credibility by including
customer's profile. Include their picture or audio testimonial or a video segment of them using
product. You can also scan in and include handwritten letters or notes you receive.
A blog is an upgrade of
online diary with additional controls.
There was once an online diary software available to help you set up your own online diary, however, blog software replaced it.
Resources:
Set up your own diary at: http://www.diaryland.com/. They provide a personalized URL: your-name.diaryland.com. I recommend this resource because I like
personalization capability.
Here is a course on how to set up an online diary at: http://personalweb.about.com/cs/htmltutorials/a/310emailcourse.htm
Here is some great startup information on blogs: http://www.creativity-portal.com/howto/writing/blogging.html
2 -- Auto responder Method
After they make a purchase or receive a freebie, set up an automatic auto responder requesting a testimonial. You can include a link to
online diary as
only choice or as part of multiple submission options.
If you offer an ecourse, forward them a progress report request. This can easily be set up in
auto responder system for easier production. Ask them no more than 3-5 questions that don't encourage yes/ no answers. Ask them to rate their learning experience or make suggestions too.
Resources:
All about auto responders: http://marketing-of-training.com/expert_advisors/ask_massimo/2002-03-23.htm
How to Write a High-Profit Auto responder Series http://javafaq.nu/article232.html
How to Use an Automatic Responder for Effective Prospect Follow-up http://www.isitebuild.com/automatic_responder.htm