I was really shocked to learn...That Network Marketing (NWM) Distributors are absolutely being misled when it comes to building their business. I am speaking of 90% or more of all NWM Distributors.
The first time I realized
magnitude of this problem was while flying around country for a well-known NWM company to present marketing seminars. My audiences were dyed in wool believers of their products and NWM business opportunity.
There was just one thing wrong: Few of them (and there were thousands) ever made more than a few dollars from their business.
These Distributors had worked hard to make their business grow, and were frustrated over why it hadn't. Their sponsors and com- panies told them that to build their business, they should share company products with prospects, and that is what they did. Only thing is...It wasn't working!
This is why they came to hear me speak. They were looking for answers.
I shared three misconceptions that plague our industry with my audiences; and told them why many top producers aware of problem, are simply unwilling to speak out about them.
Those three misconceptions are...
1. Sharing Products:
The first misconception operates on premise of sharing products with prospects to create new Distributors. The fallacy of this method is that while it is a great way to introduce con- sumers to products, it does little to create business-to-business relationships.
People need more motivation than great products to convince them to begin a business. Besides, products are everywhere. Any idea who stands to gain most from this misconception? That's right, companies who make products!
2. Sponsoring Leaders:
The second misconception operates on premise of spon- soring leaders and self-starters to build business under us. This kind of marketing works once in awhile, but overlooks 90% of population who, themselves, rely on leadership for guidance. Just look at your own down-line.
