1. Write for eye. Print ads are visual. Therefore, craft ads with eye in mind.

Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like:

* A catchy headline that encourages them read more.

* Art, such as photos, illustrations, clip art, shapes, etc. Eyes like art. When you create ad, create words AND visual at same time. Words and visuals should work together.

* Designed in an interesting, intriguing, attention-getting manner. Eyes like that. Remember, graphic designers are your friends. If you don't have training in graphic design, I strongly urge you to hire a graphic designer to create your ad. The results will be well worth it.

* White space (blank space in ad). Eyes like white space. Eyes don't like print ads stuffed with words and/or art. Those ads look way too difficult to read and comprehend. So eyes will skip over those ads and find other open, clean ads to look at. (And if they do, you might as well have never bought ad in first place.)

2. Write for busy eye. Nobody is reading a newspaper because they want to see your ad. (Okay, your mother is exception.) People are reading paper because they want information. Reading your ad is an afterthought. So, they aren’t going to spend a whole heck of a lot of time on it.

A common mistake is asking print ads to do too much. To be successful, print ads must: * Capture attention of your potential customers, * Encourage those potential customers to remember what you want them to do, * Then persuade them to actually do it.

That's a lot to ask for one little print ad.

Print ads should have one message and one message only. The more "extras" about your business you start throwing into ad, more convoluted ad is going to become, and less likely your potential customers will act upon your ad.

To be very frank there are quite a bit of so called tried and tested ways to increase you blog traffic, but these merely focus on increasing hits on your blog, but do not focus on main reason why you want more traffic viz. to read what you write and keep coming back for more.

Sites such as Blogexplosion.com do deliver on their hits, but sadly most of these hits stay for a maximum of 30 secs only, after which they click on next blog to increase their traffic.

That brings us back to topic, What can really be done? Is there a way out? How do i make myself heard above din?

Well, here are some tips for starters.

1. Write. Write stuff. Write stuff people like to read. Most often blogs end up being abused by people who think world is waiting to know what happens to them every second (I don't deny them this right...they have it!), however same thing can be presented in a way that forces reader to continue reading. Simple check! read as though you didn't write it. Funny? worth posting? go ahead post.

2. Make friends. I don't mean going around shaking hands with people and expect a sudden spurt in your traffic, instead post reciprocal links on your blog. Yes people do read others links and if you are there, people will visit your blog. Its an easy way to piggyback on some good blogs.

3. Articles!!!! Take some of your posts, tweak them a bit, add a snazzy caption and Presto! you have your own article ready. Now take that article and post it all around you (on net please....i don't expect people to walk around with faces stuck with paper muffling away....thish is smy aaarticle!). There are quite a list of websites that do this.