Three E-zine Alternatives You May Not Have Considered

Written by Alexandria K. Brown

After my live talks, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I haverepparttar time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine."

If this is your case, you may want to consider one of these e-zine alternatives. These can still help you achieve your goal of establishing credibility, staying in touch with your prospects, and capturing your Web site visitors.

Forrepparttar 143126 first two alternatives, you'll need an e-mail autoresponder. This is like a fax-on-demand system that sends out e-mails automatically when others request them. (I recommend, which has a FREE 30-day trial.)

The great thing about autoresponders is that you can setrepparttar 143127 timing of a series ahead of time. For example, you can schedule message 1 to go out immediately once a person signs up forrepparttar 143128 list. Message 2 could follow two weeks later. Message 3 would follow two weeks after that. Getrepparttar 143129 idea?


If you don't foresee yourself writing fresh new content every week or month that you publish, why not make your newsletter "evergreen?"

This means that you write all your content ahead of time, and none of it can be time-sensitive. That is, it should be just as relevant today as it would be a year from now.

Evergreen e-zines are brilliant and easy to do. Here's how it works: Suppose you want to publish a short tip every week. That means you'd need 52 tips for a year's worth of content. Once you had these written, you'd just set them up on your autoresponder and tell it when you want them sent out. (For this example, it would be day 1, day 7, day 14, etc. -- each reader would get a message every week.)

It's important to realize that when you use a sequential autoresponder, these are sent as a SERIES. That means everyone who signs up goes throughrepparttar 143130 series in order, no matter when they sign up. For example, let's say you publish a weekly tip like inrepparttar 143131 example above. If I sign up today, I start with tip #1. And in 10 weeks, I'll be on tip #10. But if Suzy Q signs up 10 weeks from today, she starts with tip #1 just like I did. Get it?

[BONUS TIP: You don't have to write your entire series before you begin! Just stay one tip ahead ofrepparttar 143132 first person who signs up for your series. : )]

4 Tips to More Online Party Sales

Written by Kara Kelso

I know most of us have held our own online party, been to one, or at least read about them. Many ofrepparttar materials online are general, andrepparttar 142981 average online party (for individuals) has around 5-10 guests atrepparttar 142982 most. Maybe more, maybe less, depending on several factors. But really for those that do not belong to party groups, and are holding their first partyrepparttar 142983 attendance is going to be very low.

After some thought, I realizedrepparttar 142984 way we are holding these parties is wrong. In a previous article we talked about stepping out ofrepparttar 142985 wahm zone, and searching for your specific customers. When looking for guests for your online party, it should be no different. Instead of mass submitting party invites to wahm groups, let's take a step back and see what should be done FIRST.

1. BUILD a newsletter Before you have your next party or even start to plan it, set up a newsletter. This is something you should have already for your business, no matter if it's an informational newsletter or one that lists your specials - you NEED a list of potential customers. If you haven't started to build one, start now! I could go into detail as to HOW, but newsletters are an entirely different subject of their own.

2. USE your newsletter list No I don't mean take advantage of them, but I do mean send your party notices to your list. Your list isrepparttar 142986 most important, targeted sources of free advertisement you have!

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