Three Big Barriers To Small Business Marketing Success

Written by Kevin Dervin


When you feel like youíre always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a ďnot seeingrepparttar forest forrepparttar 148023 treesĒ feeling.

Here are three big barriers I regularly come across with business owners and how you can avoid them.

1. No Clear Definition Of Success For some,repparttar 148024 word Success brings thoughts of fame and fortune to mind. But for small businesses, Iíd caution against this definition being your guiding light. When clarifying your own definition of success, I suggest starting with success from your clientís point of view.

What is it that you are trying to do for your clients? What is it that theyíll have or be able to do as a result of buying your service from you? Match this up with what you are passionate about. What is it that you love doing for your clients? Iíll know Iím successful when my clients no longer have to struggle with how to consistently attract more business.

2. Not Clarifying Who Your Ideal Clients Are When you can clarify who your ideal clients are, you are better prepared to know where to find them and how to market to them. You can develop messages that will appeal directly to them.

What do you know about your best clients? Spend some time to put together as complete of a profile as you can onrepparttar 148025 clients you enjoy working withrepparttar 148026 most. What arerepparttar 148027 demographics and characteristics? How would you describe them to someone who has never met them?

7 Step Plan To Get Going With Networking

Written by Kevin Dervin


Whether youíre an introvert or an extrovert, feel like you haverepparttar gift of gab or just donít know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says ďall things being equal, people will do business with and refer business to those they know, like and trust.Ē Andrepparttar 148022 key to this is obviously being able to develop relationships.

Think of networking asrepparttar 148023 cultivation of mutually beneficial, win-win relationships. In order to be win-win, there must be GIVE and take (noticerepparttar 148024 emphasis on give). Networking shouldnít be viewed as ďeventsĒ where you go to sell your business. When effective networking is taking place,repparttar 148025 parties involved actively share ideas, information, resources, etc.

Ok, so you know that you should be networking because it is one ofrepparttar 148026 most cost-effective lead generation activities when used wisely, appropriately and professionally. But, maybe that seems easier said than done. Hereís a seven step plan to really get going with networking for your business.

1. Check out several groups to findrepparttar 148027 best chemistry and perceived value. Most groups will allow you to come and visit at least a couple of times before you have to join. Go and ask around to find out why others have joined and what value they get out of belonging.

Resistrepparttar 148028 urge to just go joinrepparttar 148029 Chamber of Commerce simply because everyone tells you thatís what you need to do. If thatís not where your target group can be found, then you might just be wasting a considerable amount of time (and money).

Iím not telling you not to joinrepparttar 148030 Chamber. Just be clear about what youíd like to get out of this or any other group. If itís to find prospective clients or referral sources, then you need to be networking where those resources can be found.

2. When you find a group or two, join and go to allrepparttar 148031 meetings you can. Donít go just once or twice expecting things to happen and then if they donít quit. Building mutually beneficial, win-win relationships will take some time.

The contacts you make need to constantly see your face and hear your message. Continual contact with others over time will open up opportunities for you to go deeper and learn more about each others thoughts, ideas and capabilities in regards to your respective businesses.

Know, like, and trust generally only happens over time. Being regular and persistent will pay off.

3. Get involved - be visible. Do as much as you can to make yourself more visible withinrepparttar 148032 organization. Volunteer to help with meetings, be on committees, or become a leader or board member.

Being involved does a couple of things for you and your business. First, youíll get more opportunities to establish connections and get to know some ofrepparttar 148033 contacts youíve made even better. Secondly,repparttar 148034 higherrepparttar 148035 visibility you have inrepparttar 148036 group,repparttar 148037 less youíll have to work to make new connections. Instead, as new people come intorepparttar 148038 group, they will likely seek you out because they view you as a leader withinrepparttar 148039 organization.

4. Keep your circles of contacts informed. Donít just assume that running in to someone once a month (or even once a week) will cause them to start doing business with you or sending it your way. You need to let them know whatís going on when youíre not at that particular group in order to inform and educate them.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use