Those Search Engine Blues

Written by Bill Daugherty

A Webmaster's life isn't easy. Everyday seems to bring a new challenge, a new problem to solve or some struggle that makes you want to pull your hair out. But, nothing can be as frustrating as trying to get a decent ranking on one ofrepparttar major search engines. Those search engine blues can be hard to shake.

You submit your site, then wait weeks forrepparttar 128173 search engine "gods" to render their decision. More likely than not, their decision is to either not list your site at all or to give it a ranking so low that a surfer needs deep diving equipment to find you. It's enough to sent you running for a giant size bottle of Prozac.

Your first reaction will probably be to throw your hands up and sayrepparttar 128174 heck with those search engines, who needs them?

Don't make this mistake. We all need our sites listed on search engines. More visitors can be gained through search engines than all other marketing venues put together. Nobody can ignore this vast source of potential customers.

So what can a poor beleaguered Webmaster do?

Most of us turn torepparttar 128175 search engine gurus at this point. We follow their advice on how to make our web sites search engine ready. We insert META tags into our site code. We struggle to add justrepparttar 128176 right description and keywords sorepparttar 128177 major engines will find us worthy of a high listing. When allrepparttar 128178 i's have been dotted and allrepparttar 128179 t's crossed, we submit again and wait.

Five or six weeks later we discover that once again,repparttar 128180 "big boys" have found our site lacking in some way or another. It's back torepparttar 128181 drawing board. We read somewhere - to get approved for a decent listing we need to build some "gateway pages." This only takes a few days to a few weeks to figure out and accomplish, but then, at last it's done and we submit once again.

And once again, five or six weeks later, we find that we still can't be found on any ofrepparttar 128182 major engines we have submitted and resubmitted to and we feel totally defeated. Now what?

You have three options at that point.

Number one - You can keep on trying. Who knows, maybe eventually you will get it right. Stranger things have been known to happen.

Basics of Search Engine Positioning

Written by Renee Kennedy

A. Terms

Search Engine: A machine "tuned" by humans to index web pages. For instance, Excite.

Algorithm: The way in whichrepparttar search engine is "tuned". An algorithm isrepparttar 128172 wayrepparttar 128173 search engine will determine ranks - it isrepparttar 128174 wayrepparttar 128175 search engine is programmed to determine ranks. An algorithm may take only certain things into account - like keywords inrepparttar 128176 title or link popularity. Some engines use cyclical algorithms - meaning they may change algorithms from week to week.

Directory: A list of sites compiled by humans. For instance, Yahoo!

Spider: A spider goes to your site and finds your pages. It then stores those pages in a database for future retrieval byrepparttar 128177 search engine.

Indexing: Whenrepparttar 128178 search engine takesrepparttar 128179 pages fromrepparttar 128180 database thatrepparttar 128181 spider has created and places them in an order based onrepparttar 128182 algorithms of that engine. All search engines have a different indexing process - due to different algorithms - that's why you get different results in different engines.

Query: The keywords that a person types into a search box. A person is "querying"repparttar 128183 search engine.

Crawling: Whenrepparttar 128184 spider followsrepparttar 128185 links fromrepparttar 128186 page you submit -repparttar 128187 spider is "crawling" your site.

Automatic Update: Whenrepparttar 128188 spider returns to your pages at periodic intervals to check to see if you've made any changes.

Optimizing: You can optimize, tune or configure your web pages for a specific search engine. This means that you are employing specific strategies for specific engines.

Spam: - Usingrepparttar 128189 same keyword more than three times in your keywords tag.

- Putting keywords into your tags that has nothing to do with your actual page content.

- Using text, spacers, or bordersrepparttar 128190 same color asrepparttar 128191 background.

- Using tiny text with keywords in an attempt to increase ranks.

B. Search Engines v. Directories

There is a difference between a search engine and a directory. A search engine is a machine - or a "robot". A human may program algorithms for a search engine, but a human will have nothing to do with your site whenrepparttar 128192 spider is visiting your site orrepparttar 128193 engine is indexing your pages.

A directory can be compiled by a robot, but more often than not, it is compiled by humans. Yahoo! is a prime example of a directory. When you submit your site to Yahoo! a human will review your site for consideration in their index.

The lines between search engines and directories are becoming jaded. This is because each major "search engine" is associated with a "directory." For instance, we used to call AltaVista a search engine. However, we have to be careful with that terminology. When you go to AltaVista and you type in a search - you are definitely getting results fromrepparttar 128194 "engine" part of AltaVista. But when you search down throughrepparttar 128195 "categories" - you haven't typed anything intorepparttar 128196 "search box" - you are now getting results from a directory (these results come from two directories - Open Directory Project and LookSmart.)

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