Thomas R. Cutler Delivers Tangible Manufacturing PR Checklist

Written by Thomas Cutler


Ranked asrepparttar nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tellsrepparttar 138115 extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies servingrepparttar 138116 manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.” Newsworthy Manufacturing Checklist

The following Checklist should be reviewed weekly to determinerepparttar 138117 events and circumstances that might merit Media Coverage.

I. New or Updated Product Information II. New Customer Information III. New Strategic Alliances/Partnership Information a. Software Vendors (ERP, CRM, SCM) b. Professional Services (Law Firms, CPA’s, PR firms) c. Co-op Bundling Sales Program IV. New Facility or Manufacturing Operation

Keys To Negotiating Well

Written by Kim Beardsmore


Whether it's buying a car, asking for a pay rise, saying 'no' to a friend or renting an apartment - at some stage in our lives we all are going to need to know how to negotiate. Yet, so few of us knowrepparttar basic skills before embarking on life changing purchases or decisions! These 8 keys will assist you negotiate well.

1. Knowrepparttar 138114 outcome you want. Do you want a win-win outcome where both parties benefit? Or a win-lose outcome where someone (presumablyrepparttar 138115 other party) is not happy withrepparttar 138116 result?

It is important you know what type of outcome you want because that will affectrepparttar 138117 long term relationship you have withrepparttar 138118 other party. Win-win outcomes are beneficial where you have an ongoing relationship. For example, when you negotiate a pay rise, you don't want your boss to feel he/she isrepparttar 138119 'loser'. However, if you are buying a car from a car lot, you may not be so concerned about whetherrepparttar 138120 car salesperson feels as though they 'won' inrepparttar 138121 negotiation!

2. Know your 'position'. How important is this deal to you? How much do you need it? Could you walk away fromrepparttar 138122 deal? What alternatives do you have? What is your "bottom line" and what (if anything) are you prepared to concede? You should not start negotiating until you have thought through and considered all ofrepparttar 138123 consequences for all ofrepparttar 138124 different outcomes that may eventuate.

3. Know your counterpart's 'position'. Try to work out what is important to them inrepparttar 138125 deal. When you know that you have an advantage. Try not to reveal what is important to you! Keep a poker face and play your cards close to your chest.

4. Work out different scenarios ahead of time. Being caught by surprise will NOT strengthen your position! Think through allrepparttar 138126 different possibilities which may eventuate and plan for each and every one of them. It is useful to brainstorm and write down on a piece of paper what could possibly happen. For example, if they said, "XYZ" - I would respond with, "ABC". This way you can be prepared for just about anything that may happen.

5. Know yourself. Know your own weaknesses. If you are a more gentle personality your natural aversion to conflict may toss you into concessions that aren't necessary! If this is you, learn about yourself and take counter action. If you are overly stubborn and never give way to minor points, know this about yourself. Your stubbornness, holding out for 100% your own way, may cause you to lose a really great deal!

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