If you spend any amount of time online you've heard about "privacy policies." Privacy issues are becoming a major concern online. Every time you visit a website, fill out a form, or purchase an online product or service, you're giving out personal information. Did you ever stop and wonder what website owners are doing with that information?
The information collected can be sold to third parties -- usually ad agencies and marketers -- or kept by site owners themselves for use in creating a profile of your preferences and tastes.
You might think if you've never filled out a form or even given out your e-mail address they have nothing on you. Think again. Information can be gathered about you every time you log onto Net. Certain types of information can be learned about you "invisibly" that you're not even aware of such as:
1) Your IP Address (the address given to your PC by your ISP whenever you log on).
2) The type of PC you have
3) The Browser you are using
4) Operating System you're running
5) Domain Registered Name
1) Clearly state what information you are collecting and if you share it with any third parties.
2) Give a way for site visitors to change any information given now, at a later date.
3) Clearly state how you are storing collected information.
4) Information on how to opt out of any future mailings from your company.
Use simple wording in your policy instead of high tech language, and don't collect any information that you really don't need. It's important to keep up on any new laws regarding privacy policies in case you need to modify it later on.
If you need help creating a policy you can use Truste's online wizard at http://www.truste.org/wizard/ This will give you a good starting base and you can edit final product to fit your site's needs. After creating it make sure you link to it from every page on your site.