This Here Web Ain't Big Enough For Both Of Us! - Can You Corner Web Market Share With Negative Actions?

Written by Francisco Aloy


If you're a fan of Western movies I'm sure you've heard most ofrepparttar title line before; just replace "Web" with "town." That line of dialog is offered right beforerepparttar 120021 two cowboys go outside and have a deadly gun duel. Wind blown tumbleweeds and shades ofrepparttar 120022 OK Corral as a backdrop!

Nevertheless, can mean spirited politics help you corral a little corner ofrepparttar 120023 Web? Can you put up no trespassing signs on what you've deemed to call your own?

Most progressive Net businesses grab market share by their good business practices and excellent customer service. There's more than a few of those that come to mind. There are others - less enlightened - that use negative practices to maintain their market foothold.

Creative ways to slow down or stop your perceived competitors or opponents are many. They can takerepparttar 120024 form of misinformation, gossip, poisonous tips, setting up dummy email accounts to spread rumors, etc, etc

A few of them will work inrepparttar 120025 short term. Some will be more effective than others. Most will stain your personal and business name, when found out! All of them are foolhardy!

Yes, you can raise your hand torepparttar 120026 sky and blockrepparttar 120027 sun; yet and still, it's not an accurate description of what's happening. Whenrepparttar 120028 mighty Mississippi river wants to change course, how can it be stopped? Whenrepparttar 120029 Net wants to grow, expand and mutate, how are you going to tame it to your petty designs?

Entire countries have bent torepparttar 120030 will ofrepparttar 120031 Web! Here's an example: Long-standing phone monopolies in Central American countries used political pressure to stop their citizens from making Internet phone calls, to no avail! Though "special legislation" was passed, there was such a huge outcry fromrepparttar 120032 rest ofrepparttar 120033 Net, they relented! Letrepparttar 120034 Net berepparttar 120035 Net, isrepparttar 120036 call of wisdom.

Historically speaking,repparttar 120037 Web is an infant. It will continue to grow and expand, networking evenrepparttar 120038 most remote outpost or village! Powerful and speedy microchips will give usrepparttar 120039 ability to reach out to other people and cultures. Language barriers will be eliminated with real-time, two way translation. Stone Age villages are going to joinrepparttar 120040 modern world in one fantastic step!

The swift technological change andrepparttar 120041 accelerated rate of deployment promise a bumpy ride, to sayrepparttar 120042 least! All we can do is grabrepparttar 120043 beast byrepparttar 120044 tail and hang on; uncertain as to where it leads and what it will look like!

Those are just a few ofrepparttar 120045 things awaiting us, inrepparttar 120046 not-too-distant future. I'm sure there are many more in store; not imagined, unseen and unexpected. The only two constant factors are: growth and change! In its tender years,repparttar 120047 Net has grown and mutated in ways barely imagined a decade ago.

Postcard Marketing – Low Cost Visibility

Written by Claire Cunningham


You need to be visible to attract customers, right? But how do you get that visibility when you’re short on cash? Here’s an idea that’s worked for many businesses. It’s postcard marketing, and it’s very affordable.

You can design your own postcards or hire a designer. Printrepparttar cards on 67# card stock to meet USPS requirements. Two or four cards will fit on an 8 ½” x 11” sheet so you’ll have to use a paper cutter. Postage is just $.23 a card.

Here are some ways to use postcards:

1) REFERRALS - Send postcards regularly to your best contacts asking for referrals.

2) ANNOUNCE EVENTS – Send postcards to let folks know about events like classes, seminars, sales, open houses, etc.

3) PROSPECTING – Send a series of postcard mailings to identified prospects to “soften them up” before you phone them.

4) BUILD WEBSITE TRAFFIC – Use postcard mailings to tell people your site is there and when you make significant additions.

5) GROW YOUR NEWSLETTER SUBSCRIBER LIST – Postcard mailings can publicize your newsletter to new audiences.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use