Marketing: Thirteen Point Checklist For Direct Mail

Thirteen Point Checklist For Direct Mail

Written by Larry Brophy

Thirteen Point Checklist For Direct Mail by: Larry Brophy http://findmorebuyers.com This checklist will help you make certain your Direct Mail has every chance of outstanding success:

1. Look at your Direct Mail as your recipient will look at it. Pretend you are they.

2. Remember your primary objective. What do YOU want your prospect, your customer to do?

3. Do your #1., #2. and #3. benefits "hit" your reader right between repparttar eyes? Make sure they do!

4. Does your Direct Mail package "flow"? Does it look like it all goes together? Like it was planned!

5. Does your package encourage your reader to open it NOW? At once? Immediately? Before they do another thing?

6. Do you see repparttar 120436 letter first? Since 2/3rds of your audience, if they are interested in what you offer, will make a decision based on your letter - make certain your letter is in repparttar 120437 envelope where it is easily found.

7. Does your letter address repparttar 120438 needs of repparttar 120439 prospect, repparttar 120440 customer? Is it written with repparttar 120441 reader in mind? If there are no needs, there will be no sale. Make certain you address your readers needs.

8. Does your brochure "demonstrate" repparttar 120442 benefits of doing business with you? With pictures, illustrations, charts and graphs -- do you tell your complete story?

"So You Want a Website Geared for Generating Sales?"

Written by Rich Marazsky

A lousy or poorly designed website can cost you credibility and sales. Not to mention, a boatload of money. As you read every word of this article, you'll find 5 important questions to ask any prospective web designer. The answers to these questions can make repparttar

difference between whether you make money or lose it.

Question #1: "Do You Even Care About What I Sell?"

Have you ever visited a website and couldn't figure out what repparttar 120435 heck they were selling? I have – for a second or two. Then I leave! I'm certain you've had repparttar 120436 same experience.

A lot of web designers force you to cram your sales message into a limited amount of space, just so they can show off their fancy graphic designs.

They do this because they don't give a rat’s rump about what you sell. Your sales message should take center stage. Not play second fiddle.

If your website's purpose isn't immediately crystal clear to your prospects, you're losing sales.

Question #2: "What Do You Know About Website Usability?"

Have you ever visited a website and then clicked around like a senseless monkey, trying to find something as simple as a product or contact address?

When prospects visit your site, they shouldn't feel like they're on an Easter egg hunt. If they do, they'll leave and cost you a sale.

Question #3: "I Only Have One Product, So How Many Web Pages Should I Get?"

I'm sure this has happened to you before. You visit a website and see a lot of links. You click on one. Then another. And another. Before you know it, you're on a completely different website.

If a web designer says you need more than 1 page for a single-product site, most of repparttar 120437 time they're out to take you to repparttar 120438 cleaners.

The more pages you have, repparttar 120439 more links you need. Simply put: links create distractions. And distractions kill sales.

That's why I usually recommend only 1 page for a single-product website. You can fit all of repparttar 120440 important information on one page. Sure, I could make more money selling you an "About Us" page, a "Contact Us" page, a "Recommended Links" page, etc. but that doesn't help you sell.

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