Think of Your Business in a BRAND New Way

Written by John Stanley

I was recently working with a client and started discussing his brand. He mentioned his suppliers had a brand, but he didnít.

Every business has a brand and itís how you look after that brand that is critical. The consumer selects a garden centre based on their view of your brand, they rarely select it because ofrepparttar brands you have onrepparttar 150135 shelf. Your brand isrepparttar 150136 most critical brand.

According to Steve Cornwall of Cornwall Design (ref: Better Business Magazine April 2003) you should check your brand on a regular basis. I canít agree more. Your brand is critical to your success and you need to emphasise to your teamrepparttar 150137 key issues to enhance and maintain a consistent brand message.

Key issues include:

Every team member must ensurerepparttar 150138 message is consistent Many of your team may not appreciate how important your brand name is, and they may not be aware how everyone of them effectsrepparttar 150139 brand. Draw up a list with them ofrepparttar 150140 important factors ofrepparttar 150141 company brand and how they influencerepparttar 150142 brand.

Be consistent in everything Your brand should be consistently portrayed on all your signs, business cards, letter heads, point of sale cards, team members uniform and so on. Itís not just something you place on a sign outside your centre. It should be consistently portrayed in everyway you communicate with your customers.

Your brand is more important than profit I know many readers will disagree with this, but I strongly feel your brand is more important than profit. There will be times when you will need to forfeit profit to preserverepparttar 150143 reputation of your brand inrepparttar 150144 eyes ofrepparttar 150145 customer. If you donít you may have a short lived brand.

Introduce mystery shoppers to check your brand Your brand integrity should be measurable. If you canít measure it, you canít manage it. The biggest influence on your brand is your team. Introduce a mystery shopper system into your business to check that your brand reputation is being adhered to.

Why are Reverse Mergers Often the Victims of Short Sellers?

Written by Joseph Quinones

There is a great deal of abuse going on inrepparttar OTC Bulletin Board Market and a lot of money is being made as result of it. Regulators are trying to deal withrepparttar 150126 problem but are unable to put a halt to it, unless they take drastic steps which will be detrimental torepparttar 150127 small and micro-cap market.

The small and micro-cap market is an essential part in bringing small and mid-size companies public through Reverse merger and Regulation D (504) offering, these arerepparttar 150128 two most popular methods used by small and mid-size companies to go public.

This two avenues are prefer by small and mid size companies because they simpler and less expensive thanrepparttar 150129 traditional IPO, It can be refer to as a simplified fast track method by which a private company can become a public company.

I describedrepparttar 150130 process in detail how small and mid-size companies can go public in previous articles, if you miss them, you can email me and I will be happy to explain it.

I have over 25 years of experience inrepparttar 150131 securities industry as market maker and trader. In my own brokerage firm and with a couple ofrepparttar 150132 largest wholesalers in Wall Street. I believe my experience qualify me to write onrepparttar 150133 subject with clarity and honesty from a birds eye view.

I believe in short selling as a legitimate way of providing liquidity torepparttar 150134 market as an essential part market making, that is not what I am referring to.

A short position is established when somebody sells a stock they do not own hoping to be able to buy it bac at a later day for a lower price.

There are several reasons why selling shortrepparttar 150135 stock of companies that have gone public through a reverse merger is profitable and easy, I will identify them and suggest ways that this can be stopped once all for all without affectingrepparttar 150136 legitimate short seller who are willing to sell and bearrepparttar 150137 risks associated with carrying a short position. Reason number one (1). Corporate shells, in order for an operating private company to go public in a Reverse merger it must merger with a public shell. A public shell is what remains when a public company is bankrupt or liquidated, also some shell are created as Blank Check companies,

A Blank Check company has shareholder and maybe some cash in its books but nothing else, they are created by enterprising entrepreneurs forrepparttar 150138 sole purpose of merging an operating private company into it.

What happens is that whenrepparttar 150139 shell owner sellrepparttar 150140 shell torepparttar 150141 private company he retains 5-15% ofrepparttar 150142 shares for himself, on top of collecting any where upward of $500,000.00 for himself. And even if he signed and agreement not to sell for a year, most of these people can not be trusted and will at some point dumprepparttar 150143 stock or have somebody create a short position in their behalf.

Solution: The shell owner must be made to sellrepparttar 150144 entire position and be content withrepparttar 150145 money, which in most cases represents an enormous profit. I donít have anything against anybody making a lot of money, I am all for it because I also stand to make a lot of money, I am againstrepparttar 150146 way they do it.

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