Think before setting up your website

Written by John Benjamin


We have seen an increase inrepparttar number of websites sincerepparttar 124578 past couple of years. Significantly afterrepparttar 124579 initial dot com burst. While this is good news, it sure reflects one single point. The Internet is as serious as inrepparttar 124580 offline community. While most people think that by setting up their website they have all they wanted, it sure is a misconception. Below are some pointers to keep in mind.

1. Do you really need a website?

Whether you are a CEO of a company or someone who wants to set up their hobby onrepparttar 124581 Internet,repparttar 124582 first question you need to ask yourself is "Do you really need a website?" While this may be flexible inrepparttar 124583 second case, for most business, both big and small this is one important question before you take that leap.

Remember,repparttar 124584 Internet is an extension ofrepparttar 124585 offline medium, which allows us a more specialized interaction with customers and clients. Hence, due care has to be given while setting up a website. The best way to begin would be to start by researching into your competitors andrepparttar 124586 markets onrepparttar 124587 Internet. While you might be enjoying a huge market share of selling gypsy items acrossrepparttar 124588 store nearby, there might be 3 other similar sites providingrepparttar 124589 same service. Remember, you have one huge market and lots of competitors.

2. The right plan

Afterrepparttar 124590 initial ground work comesrepparttar 124591 next question of choosingrepparttar 124592 right plan. While web hosting prices have fallen sharply, there has also been an increase in fraud as well. It does not require a genius to set up a webspace. So be careful before choosing your host. Another point to note is that most people fall forrepparttar 124593 1GB web space. Now, for a 10 page website with a little bit of e-commerce, do you really think you need 1GB space? Its like buying a palatial bunglow at a throw away price, whilerepparttar 124594 resident is just one person.

3. Design aspects & features

The popular misconception is that having a website will automatically increase your sales. It's actually contrary. Due time and effort has to be spent while designing your website. The site does not have to be rich in media. Stick torepparttar 124595 plain simple basics and you will be safe. Instead of spending time and effort on getting a rich media website, try to distribute it across. What I mean by this is to have a website with other features that will add value.

SEO for beginners

Written by John Benjamin


SEO for beginners

There are literally thousands of websites that are lying there, hidden fromrepparttar visitors, both potential and casual surfers. This guide deals withrepparttar 124577 optimization tips for those sites who would want to improve their site ranking without feelingrepparttar 124578 pinch to their pockets.

There are various aspects to consider for Search Engine Optimization. A field of its own, which was revolutionized by Google. SEO, though looks complicated, is pretty simple. It is a perfect example of "there is no short cut to success" Improving your site rankings is done over a period of time with diligent efforts and patience.

SEO can be classified as follows.

1. Keyword Optimization

2. Meta Tags

3. Robots

4. Link Popularity

Let’s first look at what a search engine is and what it does.

While there are various definitions for this, we summarize it as "A server or a collection of servers dedicated to indexing internet web pages, storingrepparttar 124579 results and returning lists of pages which match particular queries. The indexes are normally generated using spiders. Some ofrepparttar 124580 major search engines are Altavista, Excite, Hotbot, Infoseek, Lycos, Northern Light and Webcrawler. Note that Yahoo is a directory, not a search engine. The term Search Engine is also often used to describe both directories and search engines."

So a search engine basically searches onrepparttar 124581 world wide web and indexes sites according torepparttar 124582 keywords and relevance. Visitors onrepparttar 124583 WWW do not haverepparttar 124584 time orrepparttar 124585 resources to browse through millions of sites just to seerepparttar 124586 site they want to see. Search engines make it easier by indexingrepparttar 124587 websites.

Let’s take a look atrepparttar 124588 various aspects involved in SEO.

1. Keyword Optimization: Asrepparttar 124589 title is self explanatory, keyword optimization deals with optimizing your site based onrepparttar 124590 keyword relevance. For example, if you have a site that deals with flower delivery, thenrepparttar 124591 keywords to be used would be flowers, delivery, free shipping, etc. Nowrepparttar 124592 obvious question that arises is "how do I know if my site is optimized?"

There are various resources onrepparttar 124593 Internet which provide you with free optimization tools. One such example would be overture or wordtracker. When you enter a keyword, it gives you a list ofrepparttar 124594 most searched keywords in terms ofrepparttar 124595 %age. This will shed enough light intorepparttar 124596 kind of competition you are heading into.

Search engines are smart. If you were thinking of just typing outrepparttar 124597 word "flowers" a hundred times, to increaserepparttar 124598 density of keywords, search engines would simply not index your site. Make sure that your keywords are repeated and most important at relevant. Also keep in mindrepparttar 124599 keyword weight. By weight, I mean to say that your keyword prominence has to be atleast 9-10% in a single page. In order words, out of every 100 words on your page, ensure you have your keyword repeated atleast 9 times.

2. Meta Tags: Meta tags and descriptions that is read byrepparttar 124600 robots which spiderrepparttar 124601 websites. These tags are not visible inrepparttar 124602 webpage but only inrepparttar 124603 coding ofrepparttar 124604 page. You will findrepparttar 124605 meta tags enclosed withinrepparttar 124606 section of your HTML coding. Meta tags can haverepparttar 124607 following. Keywords, description, content, etc.

When a search engine spiders your site,repparttar 124608 way it readsrepparttar 124609 site is completly different. Consider this example: If you had a site dealing with flowers and hadrepparttar 124610 first visible text as "Welcome to ABC Florists" whilerepparttar 124611 meta tags haverepparttar 124612 description as "Flowers for sale"repparttar 124613 visitor viewrepparttar 124614 "Welcome to ABC Florists" inrepparttar 124615 browser, while a spider will seerepparttar 124616 content as "flowers for sale"

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