Marketing: Think Big

Think Big

Written by Nicole Shields

When we are marketing ourselves, we sometimes forget about how much we know and who might be interested in learning from us. We tend to focus on repparttar

same methods, markets and style we have always used - and we tend to always get repparttar 121196

same results.

An investment advisor, Tim had spent 15 years in repparttar 121197 financial investment field and was doing pretty well for himself. Although he was pleased with his income and had always taken an aggressive approach to marketing, he knew he could promote his services better.

In addition to his monthly newsletter that he mailed to clients which highlighted changes in repparttar 121198 market, tips for specific financial goals, hot picks, reminders about how often to evaluate your financial portfolio, etc. he decided to approach his local cable company about hosting a show called "Investment Insights." The cable company thought it was a great idea and aired it on repparttar 121199 local access channel.

Tim was surprised at how many current clients saw repparttar 121200 show and how many new clients he picked up from people who had seen it it and liked what they heard. He found this was a great medium which allowed him to not only share his expertise, but share his personality with prospective clients. This has always been a stumbling block for many financial advisors as trust and credibility are major issues when picking someone to manage your investments. Tim found that repparttar 121201 people who called his office for free reports or other resources he mentioned on his show did not need to be convinced or courted as long because they felt that they already knew him. He was able to turn them into clients much quicker.

Hey! You Talkin' To Me?

Written by Livvie Matthews

How many times have you heard repparttar

following questions or seen information related to these statements?

"Have you 'Identified' your customer"? "Do you have your 'Target Market' defined"? "Know your 'Niche' "!

What do these three statements have in common? Zeroing in on your specific customer!

I can hear you now...."But my product or service is good for everybody!...I don't want to limit myself or my product. I just want to sell, sell, sell! Besides, I don't know about all this 'target' and 'niche' stuff."

Targeting your market does not stop or limit you from selling to people outside your target market. Any one who sees your product and is interested, will purchase your product.

However, what target marketing does is guarantees you a customer base interested in what you have to offer. It is much easier (and cheaper) to market customers that are already interested (qualified) in what you have to offer.

In other words, you can have repparttar 121195 best grilled chicken patties in repparttar 121196 world, but if you are marketing it to vegetarians you aren't going to get anywhere. You are looking for customers who eat meat. Specifically chicken and even more specific, those interested in grilled chicken.

Does that mean, customers who eat beef or fried chicken won't buy your product? No, not at all, it just means you are targeting grilled chicken lovers, because you have what they are looking for...the best grilled chicken there is!

Anyone who eats meat is a target. Grilled chicken lovers are your "targeted-niche" market. Not only are they interested in what you have, they are actually looking for you as well!

So how can you identify and research your "target" market? Start by making a list. First, and this may sound very basic, define who you are specifically wanting to sell to.

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