One of
subjects that has been thrown around a lot lately is branding. I guess it is something that I have done for years without realizing it. Yet once I really started thinking about it, I realized that it is something too many people spend no time or money doing.The large companies spend millions doing nothing but getting their name in front of customers. I have not had a television in years but normal routine of people has probably not changed. A commercial comes and people are off doing dishes, off to bathroom or finish filling out your list of things to do for tomorrow.
Even though mind set of people is to other things while commercials are on, advertisers still spend huge money to get their name mentioned in a 30 second spot. Why? Even though a lot of people are doing other things, they still hear Drink Pepsi or Coke is one.
Sure these people want you to watch commercial and by running it over and over, they hope to accomplish this. But real branding here is for you to hear or see their name. The more you see it, more likely you are to remember it when you are making a decision on what to spend your money on.
When banner ads stopped producing kind of response they once were, prices for them started dropping. If you need to pay bills this week, it is not method of advertising that you would want to choose but for branding it is great.
A few hundred thousand banner impressions can do wonders for your name recognition. And today, with a little shopping around, you can get them very cheap.
