Just when it seemed that Ebay was a dream comes true for almost anyone selling stuff, website just got too big. All of a sudden, people found themselves paying huge fees for a featured listing. Without a featured listing in correct category, you were just another seller among millions. Such listing fees often ate up most of any potential profits to be made and offered no actual promise of success. Today, it seems that creating a listing on Ebay and paying requested listing fees is akin to dropping coins into a slot machine. Welcome to world of trying to make money online!

Most people laugh about web-based get rich quick schemes, but there is no place to make or lose money faster, except maybe stock market. For better or worse, nature of anything web-based is to get in on ground floor, make your money and get out before too many others join party. Anyone who banks long term on web tends to lose. Just ask any of once highly touted online marketing websites. The problem is that when they lose, they tend to take many people with them.

There is no doubt that anyone who has a legitimate item to sell needs to have it available online. The question is, “How much are you willing to spend to become an Ebay Power Seller, get a high sales ranking on Amazon or be listed somewhere in top twenty on search engines?” Whether you have a personal website or depend on some mega-shopping website to get your item out there, it’s going to cost you some bucks to bring people to your product. So before you quit your day job and get ready to rack in all those big web bucks, make sure it will be worth your while.

Getting a product noticed on web can be a very expensive lesson. More then a few online merchants invested all their efforts in one online marketing plan, made money and then lost big. Others never even made it out of starting gate. Here are some simple ways to avoid complete online financial failure:

1. Never put all your eggs in one online shopping basket.

Do not depend on one website, one submission program or service, one e-shopping mega-listing site or one payment method for your online income.

2. Avoid digital products unless you’re an expert.

So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address.

STOP! Stop, and think.

Don’t go with first thing that hits you. Think about aim of this endeavor. What are you trying to convey to those who will see or hear it?

Joe Black, for example, has been selling life insurance for years, is now planning to incorporate, and needs a name for his new company. He likes ring of Consolidated Advisors & Financial Associates Inc.---CAFAI for short.

Whoa, Joe!

What’s aim of name? Is it to impress people with a long, unwieldy, impersonal, remote-sounding phrase? Or is it to convey same reliable, personal service that Joe Black is already known for?

The answer is obvious, Joe. Incorporate under your own name. Joe Black, Inc. has benefits of continuity, credibility, recognition, reliability, and stability---none of which attach to CAFAI.

A speech is different. Speeches, and articles, need names that grab people. Unless you’re a famous person, or talking about a famous person, enterprise, or event, you need some other way to attract their attention.

And all you’ve got to work with is title. So look over what you’ve written, and write down all different titles you can think of for your work.

As you look at each of them over, ask yourself if you’d go to a talk with that title. If not, cross it out. Now try to shorten ones that are left. The fewer words better.

Do any of them have a bit of mystery, or wit, or maybe an interesting play on words?