3. Genex and Jupiter Research both report consumers will forego low prices and brand-preference if they have a poor online experience. 65% of US Internet users surveyed said they won’t patronize a poorly design site even if it’s their favorite brand.

4. According to Pew Internet & American Life Project, 76% of Americans use computer. The average American Internet user is young, white, employed, well-educated, wealthier, and suburban. Gender is balanced equally among Internet users. For instance, highest percentage of users have a household income over $75k a year and some college.

5. 47% of all US users fall in age range of 30-49.

6. When asked to describe what Internet was like (meeting place, bank, peep show, library, shopping mall, school) 51% chose term “library.”

7. 29% of online consumers are “both relatively high-spenders and inclined toward merchant loyalty,” says Jupiter Research, “so long as merchant provides a positive online experience, including an easy-to-use Web site.”

New Slaves in America

HP Wheels Out Year-long Tour Bringing Digital Adventure Directly to Consumers

Little Kids Re-introduces Sqwish Ball Adding Shimmer to Sqwish!

>From editor's perspective, all three of these headlines stink, because they do not make sufficiently clear what release is about. The first of three is worst, because anyone thinking it concerns human ownership of other humans will roll their eyes upon learning that release touts a book claiming to "break chains of economic bondage" through knowledgeable investing.

The second runs aground through its use of mysterious phrase, "digital adventure." In fact, it plugs a traveling exhibition of three truck-mounted houses containing digital cameras, printers and musical devices. The third headline stays away from complete disaster only because company name, Little Kids, happens to signal what product in question is: a kid's toy.