Things To Keep In Mind When Advertising Online

Written by Alvin Poh

The Internet has now become an official advertising medium. It is so commonplace onrepparttar web that virtually every page has an ad of some sort. Unfortunately, ubiquity does not translate to acceptance, as some ads do affect and annoy people.

While it is a good way to earn some extra cash while running a website, you should know beforehand which advertisements work and which do not. Sometimes, some advertising tricks can undermine bothrepparttar 134987 advertiser and your site’s credibility and reputation, and instead of drawing more visitors, drive them away.

Based on a few logical guidelines, your advertisements should, as best as possible, avoid these following attributes:

  • Loads slowly
  • Blinks on and off excessively
  • Tries to trick you into clicking on it
  • Occupies most ofrepparttar 134988 page
  • Moves content around
  • Pops-up in front of your window
  • Floats acrossrepparttar 134989 screen
  • Does not have a “Close” button
  • Covers what you are trying to see
  • Automatically plays sound

This is especially true for pop-ups since people have started to defend themselves against pop-ups by using pop-up or ad-blocking software.

What’s Good

Not many ads are actively loved by users, but some advertising techniques do have a positive impact onrepparttar 134990 user experience. Users were particularly pleased with ads that clearly:

  • Indicated what will happen if people click on them,
  • Related to what people are doing online,
  • Identifed themselves as advertisements,
  • Presented information about what they are advertising, and
  • Provided additional information without having to leaverepparttar 134991 page.

These design elements are tightly connected to traditional Web usability guidelines: makerepparttar 134992 users’ options clear, speak plainly, and providerepparttar 134993 information users want.

Success with Google's Adwords

Written by Lee Munson

Are you looking to make money through adwords but just seem to keep on spending without seeingrepparttar rewards? Read on.....

Google's Adwords service has brought success to many businesses by providing them with a large amountl of highly targeted traffic from as little as 2 cents per visitor. However, there is probably an equal number of webmasters who have paid for adwords and seen little benefit or have indeed made substantial losses. Ifrepparttar 134914 latter applies to you, thenrepparttar 134915 following may be of some benefit -

1. Planning

First of all, decide howrepparttar 134916 layout of your ad will appear. Secondly, you should consider what you want to be included inrepparttar 134917 title and what keywords or details you wish to present to potential visitors to your site. Ensure that your text will encourage only targeted visitors to your site in order to avoidrepparttar 134918 expense of wasted clicks. Read through allrepparttar 134919 Google TOS and guidelines before placing your ad or else you risk having it disabled which can lead to charges.

A fair proportion of internet surfers are still very experienced and click on adwords without even realising what it is. Therefore it is a good tip to list prices in your text, so that you can put off clicks from those who would have no intention of purchasing your product or service inrepparttar 134920 first place.

2. Brainstorming

Before beginning a campaign it is advisable to write down as many keywords and phrases as you can think of. The most popular terms are likely to have been bid up to a high price, making all your click-throughs expensive. Think about what your prospective customers would type if they were looking for what you were offering.

When you have thought of as many words as you can, glance over your list and rearrange what you have into new, useable phrases. Some will be way off target and discarded instantly, amongstrepparttar 134921 others chooserepparttar 134922 one that sounds best and you should have a great sales pitch that won't breakrepparttar 134923 bank.

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