There Should Be More to your SEO Consultant Than Rankings

Written by David Leonhardt, SEO Consultant


There Should Be More to your SEO Consultant Than Rankings By David Leonhardt, SEO Consultant

Perhaps one ofrepparttar biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well atrepparttar 128240 top 200 of them.

It is time to separate fact from fiction.

Yes, your SEO consultant can get you a top-ten placement at Google. But...

1.Ifrepparttar 128241 placement is for "dirty brown shoes", it probably won't help your shoe store one bit, even if I get yourepparttar 128242 first place ranking. Few people are actually searching for that term.

2.Being number ten might not help much either, depending onrepparttar 128243 term. People searching for "Essential Nectar liquid vitamins", will probably click onrepparttar 128244 first result they see, or at least on one ofrepparttar 128245 "above-the-fold" results that do not require scrolling. Onrepparttar 128246 other hand, someone searching for "liquid vitamins" might check through two pages of results to familiarize herself withrepparttar 128247 options available.

3.If your title tag reads like a cheap list of search terms, it will not be enticing. For instance, if it reads: "vitamins, liquid vitamins, multivitamins, multi-vitamins", you might skip over it in favor ofrepparttar 128248 next result that reads "Liquid vitamins fromrepparttar 128249 Liquid Vitamin Supplements Store".

4.If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others userepparttar 128250 description tag usually whenrepparttar 128251 term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well.

I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine. The term is searched this many times per day, andrepparttar 128252 engine has this percentage marketshare. Can I expect this many visitors?

The Truth About Why People Search!

Written by Chet Childers


Why do people search on search engines?† Letís confess this seems like a basic question, right?† People search because they are looking for something.† Complicating that question are these questions.† For what are they looking?† Why are they searching?† What compels them to act? † Plus, how does all of this relate to Internet and pay-per-click marketing?

Letís reason that searches can be broken down into two classifications: factual and emotional.† Factual or informational searches occur as people look for general facts and information about a particular subject matter.† Findings from this type of search may or may not causerepparttar person searching to respond or act.† † Hereís a fact or truth for you.† Human needs and feelings drive emotional searches.† When a person's emotions are activated, an individual is more likely to respond to gathered information by taking action.† So, where does this awareness lead us and how can we relate it to Internet and pay-per-click marketing? † People search for three reasons: † 1. To gather facts or information -- an informational search. 2. To satisfy a need or desire -- an emotional search. 3. To solve a problem -- an emotional search. † Did you catch those three reasons?† You may not realize it, but these three reasons will berepparttar 128239 keys to effective pay-per-click ad copy and ad click-through and conversion success. † Letís now review a typical search process.† Suppose youíre contemplating buying a personal digital assistant (PDA).† First, you searchrepparttar 128240 Internet for product selections.† After locating suitable options, you search for product reviews to determinerepparttar 128241 most appropriate choice.† After narrowing your choice to one or two PDAís, you search for product sources, prices and availability.† As you continue searching, you gradually become emotionally involved asrepparttar 128242 fine points draw you further intorepparttar 128243 process. Otherwise, you wouldnít have continued searching for more details.

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