There's never a bad time for a great sales promotion!Written by Jim Logan
I love spring! The warm days, sunshine, fresh flowers…it’s a welcome relief from colder, shorter, wetter winter months. Plus, it’s a built-in great opportunity for a sales promotion! From March 21 – June 20, you can run a promotion targeted at both existing and new customers. There's never a bad time for a great sales promotion and spring is real-made for such an event.There are two broad elements of a good promotion to remain mindful of: time and reward. Time limit your promotions to create an urgency to act and include a reward to benefit those that act within time you offer. For example, you can offer a spring promotion whereby a new customer gets a discount or a premium added to their order if placed between March 21 and June 20. I prefer to offer a reward as opposed to giving discounts. Rewards preserve value of your product or service and don’t set a precedent of a lower price for an established offering. Get creative with rewards you offer as purchase incentives. What I do is take value of discount I’m comfortable giving and use that as a budget for premium I offer. For example, if you are in business of selling outdoor gear, you could run a spring
| | 10. Lightening Fast Ways To Escalate Your SalesWritten by Aimee Kadi
1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they'll be persuaded to buy your expensive one.2. Allow your visitors to decided how much they want to pay for your product. I only recommend it for products that don't sell or ones that hardly sell. 3. Create an extra revenue stream with your web site's articles or content. Publish first paragraph of each article and charge people to read rest. 4. E-mail targeted e-zines and ask them to do a joint venture with you. Ask them to run your ad and in exchange they get a percentage of profits. 5. Find a tiny niche for your new free e-zine. There are thousands of free e-zines; your e-zine needs to be extra specialized to attract new subscribers. 6. Test your ads by using autoresponders. You can have people e-mail your autoresponders to get more information and you just check your traffic reports.
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