There's Power in Networking!

Written by Denise Turney


An Ethiopian proverb states - "When spider webs unite, they can tie up a lion." When one considers that small businesses accounted for 53 percent of repparttar private workforce and 50 percent ofrepparttar 121189 nation's entire private gross domestic product, it becomes clear that small business plays a large role in our nation's economy. Small business owners gain an enormous power when they join ranks. It is for this reason that networking plays an integral role in repparttar 121190 success of each small business.

As 2002 advances, it is imperative that we embracesrepparttar 121191 power of networking. Whether you are a business owner or work for another firm, stepping outside our comfort zone brings promise. Networking is one ofrepparttar 121192 leading ways businesses learn about upcoming trade shows, business expos, conferences and cultural events where vendors can reach specific audiences. For example, at www.chistell.com we learned about heavily trafficked events aroundrepparttar 121193 country through networking channels we are active in. We attended a few of those events as a vendor last year and moved more books at each of these events in one to two days than we moved in a month at our website. Of course, we are planning to network and attend more of these events in 2002! You don't have to be a marketing guru or a world class speaker to network effectively. In fact, two ofrepparttar 121194 most important keys to networking are: respect for self and respect for others. I highly recommend that you network strongest in areas closely tied in withrepparttar 121195 products that you market and sell. Not only will you discover what does and does not work in your field, you will also hear about events that pull in your target audience in large numbers.

Relationship selling through usenet newsgroups

Written by Jeff Gilman


90,000 newsgroups on usenet offer something to everyone. Use relationship selling to promote your web site and business. Get noticed onrepparttar internet for free. News groups, or usenet, isrepparttar 121188 internet equivalent of a bulletin board. It was also one ofrepparttar 121189 first internet technologies precedingrepparttar 121190 world wide web by years. There are over 90,000 DIFFERENT NEWSGROUPS covering every subject underrepparttar 121191 sun and this article will tell you how to get connected torepparttar 121192 millions of people who interact through Usenet daily. Here are a few examples ofrepparttar 121193 kinds of groups there are andrepparttar 121194 opportunities you have to market your services:

Groups withrepparttar 121195 word health in them

alt.health.fasting biz.health christnet.healing.herbs Groups withrepparttar 121196 word business in them

alt.business.internal-audit seattle.business us.sc.charleston.business Words with park in them

gov.us.topic.nat-resources.parks rec.arts.disney.parks semcog.pub-facilities.parking Groups are set up and maintained by special interests including, but not limited to gov (government), us (local governmental or quasi governmental entities such as a state university or city), biz (business) or alt (for alternative - any thing goes). Some of these groups are deadly serious and aimed at specialized markets. For example, you can readrepparttar 121197 business process reengineering group news for a year without smiling. Some are pure commercial - seattle.business and alt.business.franchise are about commercial transactions only. Some are for making public announcements such as gov.us.ed.announce and comp.windows.x.announce which arerepparttar 121198 internet equivalent ofrepparttar 121199 public announcement section ofrepparttar 121200 news paper. People with common and specialized interests join these groups to share their stuff. The groups are a meeting place and a place you should go to meet people who need you.

Groups are either moderated or unmoderated. A moderated group has a one member who reads everything to determine if it is appropriate to be posted torepparttar 121201 group's bulletin board. Unmoderated groups allow anyone to post anything. The success of a moderated group depends onrepparttar 121202 quality ofrepparttar 121203 moderator. If junk is let in,repparttar 121204 value ofrepparttar 121205 group goes down. The success of unmoderated groups depends onrepparttar 121206 group's community. A serious community will write some very nasty letters to people who post off message subjects to their group. My caution to you is to stay on subject for each group.

To my mind there are three key reasons to participate in newsgroups. First, you might learn something about your line of work or aboutrepparttar 121207 environment in which you function. Business and organizations monitor newsgroups forrepparttar 121208 explicit purpose of learning about their environments. Intel famously watches groups relating to its products and often hears about bugs and issues before they become generally known. They userepparttar 121209 groups, in part, as an extension of their quality control system. The CIA monitors terrorist groups to get a handle on that famous buzz. I monitor non-profit organization newsgroups because I do a lot of work for non-profits and am a student of their management. We all learn something.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use