Some years ago, I had a conversation with a friend who had developed a very successful offline business. When I asked him what accounted for his success, very first thing he said was, "I made it a practise to be in right place at right time. And it was never an accident."

He went on to explain that he purposely made an effort to *accidentally* bump into his prospects at lunch, or run into them at social functions. "I often learned were they were, he said, "and I learned when they were receptive. I was always amazed at how few of my competitors bothered with this".

The exact same thing holds true on internet. Do you know where your prospects are? And do you know when they are most receptive to act on your offer?

The goal is to send your offer when it is most likely to be read and acted upon. You certainly don't want your ezine sitting unopened in someone's inbox, collecting both dust AND more and more email competition.

You want to maximize possibility that your prospects are at their computers (or soon will be) when you send out your offer or newsletter. But how in world could you possibly know this?

LOOK AT YOUR TRAFFIC STATS

The truth is, you can't know for sure. But you can put odds further in your favor by analyzing traffic history in your site logs.

Let me try to answer these questions. There are lots of reasons to write an article:

1. Get your name and your business noticed 2. To help others 3. To teach others 4. To share experiences 5. Free advertising for your business

What do I write about? First, I write whatever thoughts come into my head on a sheet of paper. I make a list, then put it into some sort of order. Then I expand on each thought. Where do ideas come from? I don't know. When I try to think of a subject for an article - nothing happens! Just a bunch of unrelated thoughts - then all of a sudden an idea pops into my head and voila! words come pouring forth faster than I can write them down! It's a fascinating experience!

Usually I wake up sometime during night with ideas running through my head. I write them down as they come - in dark - try reading THAT in morning! It's no use trying to go to sleep, it won't let me alone. If I didn't write these thoughts down as they occur - they would be gone in morning - lost forever. My best ideas seem to come after lights out! This article was no exception! So far, my articles have all come from my own experiences. I guess that's what I know best.