The “secret weapon” of successful web marketing is…

Written by Liz Micik


Copyright 2005 Liz Micik

Impulse shopping inrepparttar checkout lane may be what drives grocery store profits, but chances are it doesn't do a thing for your business. Your customers are far more likely to need up to nine contacts from you before they trust you enough to buy from you.

Nine!

That's up sharply from when I enteredrepparttar 108589 marketing field lo those many years ago, and you should expect that number to continue rising over your career too. The good news is that there are some very simple steps you can take to eliminate some of those contacts, or at least shortenrepparttar 108590 time span from initial contact to first sale.

The first step is to acknowledge that we've created our own monster in our efforts to build our businesses. On average, we’re bombarded by more than 3,000 sales and marketing messages everyday. That's 3,000 times a day someone waves something in our face, or shouts something in our ear in an effort to get us to buy this, do that, and spendrepparttar 108591 rest now.

Next, think about how you react to this daily assault. As consumers (for ourselves or our company), we’ve all gotten very good at tuning ads out online. It's a basic survival tactic.

Like warriors on a dawn patrol in enemy territory, we'll jump from a site two seconds after we land there if we catch a glimpse of an annoying animated gif whosits or doodad inrepparttar 108592 corner ofrepparttar 108593 page. We use weapons like search engines, popup blockers, personal portal homepages and newsreaders to filter out all butrepparttar 108594 information we want to see right now.

But we do more than try to avoid them. We sneer at blinking yellow “security alerts” that offer to eliminate adware deposited on our computer when someone clicks on something like a blinking yellow security alert message. We roll our eyes at Hollywood style hype. And our response to claims of “new and improved” anything is a yawned, “yeah, right.”

We’ve become jaded, cynical, distrustful, and focused on nothing but fending off all distractions between us andrepparttar 108595 information we’re online to retrieve. Is it any wonder we arrive atrepparttar 108596 end of our day exhausted, with cramped hands, hunched shoulders and clenched jaws?

How To Choose a Good Credit Card Processor For Your Home Business Website

Written by John Stafford


Copyright 2005 John Stafford

I'm sure you've heardrepparttar phrase: "If you don't accept credit card payments you're losing 80% of your potential sales"

Well, I wouldn't go that far but it is true...

If you plan to do any kind of business online you need a reliable service to handle both your credit card and online check payments.

So what do we look for?

Here arerepparttar 108588 3 best things to keep in mind when choosing a service for your website:

1. How many products do they let you have?

Does your prospective service let you set up just one product or several? This is something you should find out before you layoutrepparttar 108589 money.

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