The “Lucky 500” is Not a Stock Car Race!

Written by Robert Brents


The “Lucky 500” is Not a Stock Car Race! (A Lesson I Learned About The Importance of Gaol-Setting) Robert Brents, "The 80/20 Guy"

I have been a seminar and workshop leader for over fourteen years, mixing in stints as a consultant and project leader in order to stay current and be able to speak from experience.

Over those years, I have refined my message and created my niche. I’m now known as “The 80/20 Guy”, and my presentations are based on what I call The Pareto Perspective.

For aboutrepparttar last three years, however, I had pretty much just let things happen, taking gigs when they came along, delivering a wide variety of topics. Jack of many seminars, master of one - but not focusing on delivering it consistently.

Well, folks, when you coast along like that, eventuallyrepparttar 121537 momentum runs down and your vehicle comes to a stop byrepparttar 121538 side ofrepparttar 121539 road.

Thus, forrepparttar 121540 first time in fourteen years in business for myself, my income last year wasn’t higher thanrepparttar 121541 year before. In fact, it was lower.

So atrepparttar 121542 beginning of this year I decided to consciously set goals. Specific goals. Long-term goals, because I knew that they would drive my short-term goals. And I did this in a way I had never used before.

I started withrepparttar 121543 largest end-objective, and then worked backwards to figure out what I would have to do specifically to make it happen.

Dynamic Marketing: Seven High-Powered Success Strategies

Written by Brett Krkosska


Marketing is about results. It's about using all your acquired skills and knowledge to create a desired outcome.

Key to achieving a desired outcome is your ability to be adaptive and forward-thinking -- involved in a process that lets you evolve your marketing campaign as new information entersrepparttar picture.

People who achieve great results from their promotional efforts understandrepparttar 121536 marketing process. You'll often notice they have high levels of energy and a ceaseless flow of great ideas. Indeed, it would appear they haverepparttar 121537 ability to create "marketing magic."

If you want to tap into this magic, you must immerse yourself inrepparttar 121538 marketing process. When you are enthusiastically involved in reaching your marketing goal, you are better able to draw upon resources and techniques which will produce high-powered results.

Here are seven dynamic ways to create your own marketing magic:

1. Keep Your Business In Your Back Pocket

Nearly every act you perform, every word you utter, holdsrepparttar 121539 opportunity to promote your business. It can be subtle and nearly invisible, or overt and commanding, but it never stops and it happens every day.

Every thought you have, every action you perform, has a reaction at some other time and in some other place. The degree to which you consciously think about promoting your business determines your ability to spot opportunities whenever they come and wherever they are.

Keep your business in your "back pocket" at all times. Promote everyday and in all circumstances.

2. Test to Achieve Your Desired Results

You must be able to measurerepparttar 121540 results of your marketing efforts. Unless you have a way of identifying results you can never fully utilizerepparttar 121541 power of a dollar. Measuring results allows you to make comparisons among advertising models and make adjustments as needed.

3. Focus on Investment Returns

You must focus on gettingrepparttar 121542 most for your advertising dollar. The real cost of advertising is measured byrepparttar 121543 return on your investment, notrepparttar 121544 cost of obtainingrepparttar 121545 ad. Be willing to spend more up front to make more atrepparttar 121546 other end.

In less obvious ways, this principle is just as valid when dealing with people or events that seem to have no immediate bearing on your business. These are investments of your time. Use discretion since time is a precious and limited commodity. Yet, never forget that businesses are often born and millions are made when time wasrepparttar 121547 only initial investment.

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