The very basics of design

Written by Marsha Maung

© 2005, Marsha Maung Email : Site : Feel free to reprint or publish this article on your website, ezine, magazine, newsletter…etc. Please includerepparttar bio, links and credit intact.

~~~~ Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whetherrepparttar 141357 design and layout ofrepparttar 141358 material will be able to carryrepparttar 141359 message across effectively torepparttar 141360 readers and your potential market. The main aim of every design material related to advertising or promotion is either to sell something, promote something or brand a company.

Keeprepparttar 141361 design and layout simple and clean The more cluttered or messyrepparttar 141362 layout and design is for your marketing collateral,repparttar 141363 harder it would be for your customers to findrepparttar 141364 important stuff. So, don’t overcrowdrepparttar 141365 design of your marketing materials. First and foremost, it should be kept clean and very simple. Yes, we all want to fit as much information as we can intorepparttar 141366 design but hey, keeprepparttar 141367 purpose ofrepparttar 141368 design ofrepparttar 141369 marketing stuff in mind. You want to design a novel or design something that sells.

Design Colors If you have a set of corporate colors (likerepparttar 141370 colors that you use on your logo, letterhead, envelopes…etc), keep torepparttar 141371 same colors in your design. You should present a very simplistic, unique, corporate, professional, consistent image, not a haphazard one. How can anyone rely on you when you have that kind of image, right? It’s best that you not use too many colors for your design. And another important point about designing marketing materials is this; avoid using allrepparttar 141372 colors ofrepparttar 141373 rainbow in one design! You’re not trying to confuse your customers, you’re trying to make it easy for them to find information, attract them and urge them to buy something from you! I would say using 2 or 3 main colors from your corporate color forrepparttar 141374 design is good enough.

Covert Advertising Psychology through Confirmation Bias

Written by Dorian Greer

Title: Covert Advertising Psychology through Confirmation Bias Length: 698 words (body); 65 cpl

Author: Dorian Greer Email: editor(at)

Category: Marketing / Advertising / Psychology Copyright 2005

Web Address: Blog Address:

Permission to publish this article is granted. Include: Live Links; Author Source & Copyright. May NOT be used in conjunction with unsolicited email.

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Covert Advertising Psychology through Confirmation Bias by Dorian Greer

Confirmation bias is a tool of choice for covert influence. It's agreeable, it's easy to use, and can motivaterepparttar smartest of people to believe inrepparttar 141285 weirdest of things.

WARNING: This article gives an example of confirmation bias used to make otherwise intelligent people believe impossible things. The example chosen is based on pervasiveness, to makerepparttar 141286 point obvious, but some might be offended. Publishers beware -repparttar 141287 example MAY adversely affect some of your audience.

What is Confirmation Bias?


"Confirmation bias refers to a type of selective thinking whereby one tends to notice and to look for what confirms one's beliefs, and to ignore, not look for, or undervaluerepparttar 141288 relevance of what contradicts one's beliefs."

This simple yet profound definition is why prejudice won't die, why smart people believe weird things, and why facts seldom (if ever) change a strong belief.

Reinforcingrepparttar 141289 Factually Untrue

The feedback loop created by selective thinking is classic hypnotic methodology. Confirmation bias is thus a way of "pacing one's self" into a state of hypnotic belief.

When used in advertising, confirmation bias isrepparttar 141290 pacing of choice, for raw hypnotic influence.

To wit: The more one absorbs information that agrees with what they already believe, contrary evidence holds less and less value. This is why a person can be "talked" into a hypnotic belief system that is contrary torepparttar 141291 real world.

Try these examples by answering each question TRUTHFULLY:

1. Does Santa Clause really exist, (led by flying reindeer)? 2. Is our moon made of Swiss cheese? 3. Can snakes talk? 4. Have you ever witnessed magic flying carpets, or a real genie? 5. Do horses fly (Pegasus)?

Now notice that none of these have any factual basis as being true. But they all exist in fantasy, make-believe worlds.

The trick inrepparttar 141292 hypnotic process is to confuserepparttar 141293 believer into mergingrepparttar 141294 make-believe withrepparttar 141295 real. And this can be done through confirmation bias!

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