The truth in AdvertisingWritten by Jane L Jarvis
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, so why are there such varied results? If you listen to advertising, there seems to be no clear consensus on which health-related products--aspirin, cough syrup, antihistamines--are best. They are all recommended by 3 out of 4 professionals. Is it possible they are making false claims? The truth is that they are all telling truth. When it comes to marketing a health product, FTC (Federal Trade Commission) is always watching to make sure advertisers never tell a lie. Statements such as _____ reduces risk of cancer, ______ removes harmful toxins from your water, or _____ fights plaque and reduces gingivitis, must all be substantiated. In other words, products must do what they claim. To avoid wrath of FTC, it is always best to tell truth about your product or service, especially in health industry. But what is truth? In subjective terms it is difficult
| | Is AOL Spam Reporting Banning Your Site?Written by Martin Lemieux
Is AOL Spam Reporting Banning Your Site? By: Martin LemieuxAs I read awful truth of nature of aol's new spam reporting from their 9.0 version, I left with a knot within my stomach. Have they gone too far? Last week I received a message from my hosting company notifying me that AOL has just banned them completely from ever sending aol members any e-mail messages. Sadly my hosting company told me that it was because of my newsletter. Not only were they banned but in order to lift ban they either had to; a) Prove that my company does not indulge in bulk mailing or b) Delete my account entirely! If you're thinking ouch, you are so right! So I went through my e-mail list and realized that only one, I repeat, there was only ONE e-mail account found from aol! Here's sad truth, one person, one voice hit their "Spam Report" button to aol because they received a message from my company and presto, aol set's a ban on all servers assigned to my hosting provider. Is this fair? I mean do we really hate spam so much as to having ability to hurt people's future? The thing is it wasn't even spam!!! Here's another sad reality, my newsletter has a "double opt in". So in other words, not only do you need to submit your information but you also have to go back and confirm your e-mail address after you submitted it to my company.
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