Truth is, many internet marketers are now using all this hype to their own interest, by selling poor-quality informational products at very high prices, or promising blatantly ridiculous incomes: don't get caught in marketing trap!!

I'm Albert Z. and I've been selling e-books for a while on internet: I own site Culture-Books and can tell you a couple of REAL things about selling e-books online!!

What you might have been taught up to now is that:

• selling e-books requires no effort
• you can make very high incomes every month (> 2000$/month)
• selling e-books requires no skills
• there is no investment to be made
• it works on autopilot

Now, check those statings with truth:

• selling e-books requires some months for setting up your activity
• you will make low incomes (100s), unless you write yourself a very good piece of text, which is time-consuming
• selling e-books requires designing skills, copywriting skills (for most of your sales), a sense of marketing and lots of organization
• indeed it does work on autopilot! but if you want to increase your activity over time you will HAVE to devote some time to it!
• you will need a website, hosting, and provided you don't spend any money on designing, seo tools etc, initial goods for selling, you will end up spending about 50-100$, provided you're a savvy money-saver!

As you can see, selling e-books is not very different from any other real-life activity: it requires work and skills, lots of time (at least initially) and a little bit of overhead to set up everything!! But it does indeed have some advantages:

1. Provide Real Content.

This is most basic tip, but it's vitally important. A simple "click" of mouse is all it takes for someone to delete your eBook. Don't offer a simple sales pitch; provide your reader with valuable information. This will both capture his interest and build your credibility. He'll be more inclined to view your other products if he likes what he sees -- and even better, he may refer other business to you.

2. Use What's Already Available.

Creating an eBook doesn't have to be a long, painful process. For example, you could put together a related group of articles and simply add a few comments or an introduction. Or if you get a lot of questions about a particular topic, pick some of them and put together an eBook that offers answers to these questions.

3. Make Your eBook Attractive and Easy to Read.

eBooks are usually either in 'EXE' format or 'PDF' format. There are advantages and disadvantages to both formats, but regardless of what you choose, create a layout that's clean, attractive, and easy to navigate. Offer links to major sections of your book and to places on web where reader can find more information. Use graphics sparingly, though; more graphics you use, larger file size (and thus longer it will take to download).

4. Provide Links Back to Your Site and Products.

For example, you can:

= Put your website URL and logo on cover page.

= Embed affiliate links within context of your articles, where appropriate.

= Write up a dedicated sales page at end of your eBook to promote a related product.

= Refer to your own products and how it can help reader. Keep it brief and use it only where appropriate; you don't want your eBook to sound like a sales pitch.

5. Encourage Your Reader to Pass It On.