Free eBooks are a powerful viral marketing tool that can literally provide you with an entire network of people who promote your business, absolutely free. Here are a few quick tips on how to benefit from your free eBook ...
1. Provide Real Content.
This is most basic tip, but it's vitally important. A simple "click" of mouse is all it takes for someone to delete your eBook. Don't offer a simple sales pitch; provide your reader with valuable information. This will both capture his interest and build your credibility. He'll be more inclined to view your other products if he likes what he sees -- and even better, he may refer other business to you.
2. Use What's Already Available.
Creating an eBook doesn't have to be a long, painful process. For example, you could put together a related group of articles and simply add a few comments or an introduction. Or if you get a lot of questions about a particular topic, pick some of them and put together an eBook that offers answers to these questions.
3. Make Your eBook Attractive and Easy to Read.
eBooks are usually either in 'EXE' format or 'PDF' format. There are advantages and disadvantages to both formats, but regardless of what you choose, create a layout that's clean, attractive, and easy to navigate. Offer links to major sections of your book and to places on web where reader can find more information. Use graphics sparingly, though; more graphics you use, larger file size (and thus longer it will take to download).
4. Provide Links Back to Your Site and Products.
For example, you can:
= Put your website URL and logo on cover page.
= Embed affiliate links within context of your articles, where appropriate.
= Write up a dedicated sales page at end of your eBook to promote a related product.
= Refer to your own products and how it can help reader. Keep it brief and use it only where appropriate; you don't want your eBook to sound like a sales pitch.
5. Encourage Your Reader to Pass It On.
Make it clear that your reader is welcome to distribute eBook, so long as nothing is changed. He can put it on his own website as a nice gift to his visitors, or offer it as a bonus when people subscribe to his newsletter. The more places your eBook appears, more free exposure you get.