------------------------------------------------------------ Large or Small Businesses Profit Through Ad Tracking By Jeffrey Jordan, Copyright 2002 ------------------------------------------------------------What do Sprint and Net Marketing Results have in common?
Hum...one is a Fortune 500 company other is a small company (under $100 million). One is in telecommunications business other is in information and services business. There might be some overlap there...but not answer I was looking for.
Give-up?
There is something that we both do unfailingly and with a passion...
We both Track and Test ALL of our advertising. Both online and traditional media, creative, response rates, clickthrough rates, conversion rates, ROI, campaign costs, sales, etc. For some of you this is no surprise, for others it may be a shock.
Why?
1) It is ONLY WAY you will maximize your profits! 2) It is ONLY WAY you will maximize your profits! 3) Put another way, if you don't you will just LOSE MONEY!
Worst yet its like throwing money into a swirling wind and then trying to find it. Some went north, some went south, but you don't know how much or which direction you should go get get most back. You just run in circles.
Everyday I find out new approaches regarding what works and what doesn't, how to make advertising better and what makes it worse. Tracking Ads and applying insights makes and saves me $1,000's every single month.
For example, I have never been a big fan of FFA and Classified Postings. But I decided to give World Submitter a try (posting by hand would be too time consuming) to automate postings to FFA, Classifieds and Search sites.
Well to my amazement I get between 1,500 and 1,700 visitors a month, 110 - 150 newsletter subscribers and 1 - 4 orders. What does this mean? Well, depending on product I will make between $9 to $99 per order, subscribers would cost about $0.15 each through a registration service and visitors would be about $0.005 per clickthrough.
So for $19.95/month I get:
Min Max Sales..........$9.00 $496.00 Visitors.......$7.50 $ 8.50 Subscribers...$16.50 $ 22.50 -------- --------- Total.........$33.00 $527.00