November 2004Would you steel your appliances? That is a question many consumers are now asking themselves. --------------- The “in” style Stainless steel household appliances are
“in” style right now. People are being drawn to
clean look of stainless steel for their kitchens. Stainless steel has become
fastest growing sector of household appliances. Not only for major appliances such as refrigerators and ranges, but even for small items like toasters, kettles, and bread makers. There seems to be no end to
demand for
steel look.
So if a kitchen-remodeling project is in you’re near future then steel may be something you are considering. --------------- Pros and cons
Steel can provide
consumer with a feeling of strength, simplicity, elegance, and durability, all at
same time.
Part of its appeal is
commercial or professional look it suggests to people. We are fascinated with, and drawn towards, all things shiny and metallic. To this generation steel suggests: expensive – professional -- status.
Consumers like
idea that stainless steel appliances always appear clean, when properly maintained. Also stainless steel is a very durable product. Hence,
reason it is
standard in
commercial area, including restaurants. Stainless steel is becoming
new “white”. That is, it will go with just about anything else in
kitchen. It will match most finishes of cupboards, countertops, and flooring you have chosen. You can match a classic design kitchen with an ultra-modern looking stainless appliance. This is a positive feature that has been discovered by both consumers and designers. One negative about stainless steel is that it is very expensive to produce. So if junior decides to scratch
appliance door you should be prepared for a large repair bill.
Also, some people dislike
idea of having to work to maintain
clean look. Stainless steel does require persistent cleaning. Fingerprints have always been a problem. Special cleaner is used to alleviate this problem. It leaves a light oily residue on
steel, which resists
fingerprints.
Rumors say that General Electric and Sears are both about to introduce a new stainless finish they claim will resolve this problem. It will involve
bonding of a transparent vinyl coating to
steel panels. If true, this will be a major marketing advantage for these companies, and a boon to consumers.