This little article tells you how to pick traffic generating domain name for your business. I assume you already know advantages of having a domain name: professionalism, traffic trough search engines and directories, added value and so on. Every domain registrar will tell you why you need a domain name. But no one tells you exactly how to find it. Read on to find out.

Basically, there are three types of domain names:

1) Domain name is equal to your company name, like microsoft.com or yahoo.com. Pretty good choices if you either have a well-known company either have marketing budget to make it well-known.

2) Domain name consists of popular keywords relevant to your business such as http://www.national-car-rental.com. These can drive traffic to your site because of two reasons: search engines attach some weight to domain name, and surfers will remember name because of connection between name and business it stands for.

3) Bad domain names: all others. Why on earth would you choose a name that nobody knows, nobody remembers and does not drive traffic to your site?

For rest of article, I assume you don't have a well-known company or a big budget, but you still want a good domain name. The logical choice would be to choose a keyword-laden name.

There is a secret war going on over rights to your Domain Name. Your Domain Name rights are currently being ripped off by major Domain Name registration giants. This rip-off is affecting your Domain rights NOW!

Your Domain Name can become a casualty of Domain Name Registrar's Renewal War. Reading this article and understanding your Domain Name rights can prevent you from losing your Domain Name altogether, and can at least save you about 50% on your Domain Name renewal.

This is real and it is scary. As to not mislead you, I am Tag Powell, CEO of DomainNameVault.com, and I have been drafted into this battle against my will. DomainNameVault.com and our service Renew-Your-Domain-Name.com is on one side of this war. We do have a vested interest in this battle's outcome.

First, let me give you short background story to get you up to speed.

Until a couple of years ago ALL Domain Names had been registered and managed by one company, Network Solutions. Network Solutions made billions of dollars on this market for years. All .COM, .ORG, .NET Domains were held in one master database exclusively under their control. They, as a monopoly, could charge anything they desired. Originally they charged $50.00 per year (two year minimum). Then after registering millions of Domains and fielding massive complaints of over-charging, they graciously reduced fee to $35.00 per year (two year minimum).

For first few years, Network Solutions did a good job, but as Internet mushroomed database problems grew. Hackers entered database and caused problems. Domain ownership's were illegally changed. Other Domain Names were rerouted to open to other companies. Domain Name security became a joke. Trying to get through to Network Solutions was a nightmare, getting email answered took weeks and they were often ignored completely, and getting through by phone took days. We speak from experience as we have been assisting Domain registrations since 1995. We helped Network Solutions register many hundreds of thousands Domain Names.

By way, it still could take hours today to get a phone answer from Network Solutions.

A couple of years ago government, after many public complaints, broke up monopoly to exclusively register and renew Domain Names in to master database. This gave public, for first time, right to chose who would manage their Domain Name.

New rules allowed applications from other companies to manage new Domain Name registration and renewals into master database. After a serious background check and a lot of money some of these companies (over a hundred to date) are allowed to become registrars, and are able to add and subtract Domain information to master database.

This new ruling allowed our company to put Domain info in and take information out of that master database for our clients, and we are also allowed to set our own prices for this service.

(Instead of Network Solutions' charge of $35.00 (per year) for .COM, .ORG, .NET Domains and $55.00 for .BIZ and .INFO Domains, our fee is only $19.95 per year for all extensions.)

Shortly after breakup Network Solutions was sold to VeriSign Corp., a giant multi-conglomerate. At this point their policies seem to have degraded to several quasi legal processes. I can only suppose that suddenly VeriSign must have become aware that millions of their clients (the same clients they had paid big bucks to collect yearly fees from) were transferring (renewing) through other registrars. This will cost them millions.

VeriSign filed a complaint with ICANN, official ruling body over Domain Names, that competition (they named Register.com and our partner Tucows) was "slamming" and stealing Domain Name management against will of public. "Slamming" as you may know is an expression of illegal process of switching telephone companies without permission of customer.