The search engine secret that is no secret at allWritten by Herb Leibacher and Monica Leibacher, Web Builder Express
It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to web site you create. And, those visitors come to you believing that you know what you are talking about, since you showed up in search engine results.All time, people ask "How do I get my site to show up first when I type 'whatever' into search engines?". Here's secret: Create a great web site with useful information, and have more relevant links pointing back to your web site than your competitors. Surprised? You shouldn't be. The secret is not really a secret at all. We all want short cuts and quick fixes. It would be nice if you could believe ads, submit to 18 bazillion search engines for free, and get to top of search engines. But, alas, it doesn't work that way. It takes hard work and long term commitment. So, what can you do today? 1. Write a new, fresh article on topic of your web site.
| | Linking Strategies for GoogleWritten by SEO Company
Google has recently filed an application for a United States patent including use of historical data in analyzing links. This has caused quite a buzz. Many articles are being written about new linking strategies for Google and how to "beat system." Techniques to beat system include registering domain name for 10 years instead of one, repositioning your Google AdSense banner to get a better click-through rate and using third party linking strategies. All of linking strategies geared towards beating Google's system will eventually fail. Why? Google is using historical data to rank each website. In linking terms, this means that Google keeps track of each link's date including outbound and inbound links. The date a link is found on another site pointing back to yours is recorded. The date you put up an outbound link to another site is recorded. Other information Google keeps track of with a date stamp is registration date of domain name, date Google finds a website (usually from an inbound link) and date that browser Favorites are added. There will be a few Webmasters who will work very hard to spoof this information and a few may even succeed. But, for average web business owner, these shady techniques will not be an option. So, what is best linking strategy for new Google? The best new strategy is same as best old strategy: content. Content is still king. Those who argue this point have spent too many hours trying to beat system rather than working on content. Beating system has worked for this group, for a while.
|
