One of things I am constantly asked about is why doesn't my content rich website get better placed in search engines. I am told that they have followed all advice about content rich pages, they have used good metatags, yet still cannot get into top 50 never mind top 10.
Now having content rich web pages is a must do, you can't hope to succeed on Internet without them. It's absolutely useless putting up web pages with nothing more than banner ads for your affiliate programmes and expect to sell anything. Your prospective customer has to trust you, and normally has to return several times before they buy from you.
So if all they see is banner ads, they will just click through and buy somewhere else. What you need to do is pre-sell your affiliate merchandise, and leave hard sell to merchant involved. Picture this: a customer turns up to your page from that hard earned search engine position, sees 20 banner ads for different products and an attempt to take her money on spot. You now have one suspicious customer and their credit card clicking back to search engine for another link.
On next link she finds an article fairly well written about particular subject she is looking for and in that article are links to products that can solve problem for her. Bingo a customer who may buy, if she clicks onto that link she goes to your affiliate merchant in a decent frame of mind where you're affiliate merchant can do hard sell and you have earned some commission.
Notice I said fairly well written, because you don't have to be a copy write genius to pre-sell your products. You don't even have to write whole thing yourself, there's nothing wrong with taking a pre written report and changing it to suit your needs, obviously it would be polite and politically expedient to include a mention for original author with his or her website URL. Other than that article can include all your links inside it.
There are many sites that include free reports with full reprint rights that you can use, and indeed free e-books as well. On hotbobs site there are a number of free reports and e-books that you can give away from your site.
Web sites come and go each day on Internet. If you visit a web site and find it to be a great resource, show your support for that web site by giving them a link. In addition, tell your enzine subscribers about them. By supporting your favourite web sites, you can show your appreciation for all of hours and hours of hard work that goes into developing web site and help ensure it will be there next time you visit. Without your support, many of your favourite web sites may not be there in future. Now having got arguments for content rich sites out of way its time to address problem with search engine placement. Nine times out of ten sites that have good content and should have ranked higher, fail to reach their higher placement because of way they were submitted to search engines in first place.