The power of wordsWritten by Is banner advertising dead?
There was once a time when banners were most important forms of printing for information, educational, and advertising purposes. People see them everywhere during that time, big and small. Anywhere one looks, banners are displayed, showcasing different businesses and companies. Banners were put into websites in internet age. These times, with graphic designs and colors that added a certain style into these things. That was before. What people do not know about is that banner advertising is considered a dead business in internet nowadays. This is according to marketing experts of internet. This is based from fact that banners are expensive. According to studies, number of people visiting and clicking through them are less and that success rate is minimal. Chances are, people using banners would end up losing more money than cost they have paid for them. The same people who were investing their money on banner business before were first ones pulling out of this kind of advertising and turning to other sources. What had caused death of banner advertising? Many banners are put in with so many graphics designs in them that people could not anymore understand what banner is about. While incorporating more colors and graphics design made banner look attractive enough, essence of what is about gets lost in all these mixtures. Although advertisers’ purpose of getting attention made its mark, content is lost in purpose. People get to admire them but after that, they tend to forget what they were admiring about. Designs, yes, but what else?
The power of wordsWritten by Florie Lyn Masarate
Not all people have power with words. In simple terms, this means that some people are not able to put a single sentence correctly. Or could not able to put thoughts into words.
These use and arranging of words is one of most important thing in printing. Imagine what it would be like without words, just pictures to tell something. Although, photos and colors can be a way of expressing oneself, there is nothing that can compare to power and impact of words.
If you are planning to have something in print and do not know right words to say, there’s no need to hire someone to it for you. There are simple tips and ways on how to you can begin using power of words. And of course, making an impact.
If you are planning to create or write a newsletter or any printing material, thing to remember is to learn about what your competitors are doing. Or better yet, what have they done already. It is always advantageous to have an edge over what others are doing on same field as yours. There is availability research facilities online and a click on computer can make you go about researching things and topics you need to know about. Putting in mind that use of a single word can create a big impression or other way around. So know your words.