Online Promotion: The most successful internet marketing model - start with free tools, spend money later

The most successful internet marketing model - start with free tools, spend money later

Written by Christopher Kyalo

There is a particular web site where I regularly place my free internet marketing articles to generate traffic to my blog. Quite often several so called internet marketing experts place articles shortly after one of mine has been posted talking about repparttar

impossibility of making any money online without spending lots of cash on advertising.

Recently one of these "experts" bluntly called some of repparttar 140745 techniques that I was suggesting, "tools for beginners on repparttar 140746 net."

No, I was not offended. All my life I’ve met dozens of "experts", not only on internet marketing, but on scores of other unrelated subjects. They have never intimidated me. More so because many times, I have seen many of them fail miserably when asked to put their theories into practice. And make no mistake about it, some of these folks who have failed repparttar 140747 practical test have had a long string of degrees and fancy qualifications next to their names.

I’ll tell you repparttar 140748 sort of guys that get my attention. People who have earned lots of money doing what they are suggesting to others. Sadly these guys are very rare to meet. As soon as most people find a winning formula for success, they will tend to keep their mouths firmly shut. So most of repparttar 140749 "experts" you will meet online especially repparttar 140750 internet marketing ones, are simply peddling theories they have read about or learnt somewhere else.

The 'Matrix' Help For Keyphrase Analysis

Written by Aji Issac

Keyword analysis is a major part of search engine marketing. Choose repparttar

right key phrase,check repparttar 140662

market and calculate repparttar 140663

ROI in terms of time and money.

I am just trying to redefine "The Boston Matrix" in terms of keypharse analysis, hoping that it will help in your investments.

There are three steps to it,

1. Market

2. Competition

3. Conversion Ratio

Let me explain it one by one:-

Market:

Check different key phrases using suggestion tools like word tracker,inventory.overture.com/d/searchinventory/suggestion/ or www.espotting.com/popups/keywordgenbox.asp , it doesn't have to be perfect as we are just looking for keyphrases with high search shares.Choose as many as possible with promising market.Google's Adword can also be used.

Competition:

Search in Google or yahoo and see how many sites are listed under respective key phrase search.For example when I search for 'key phrase' in google it says, - Results 1 - 10 of about 4,800,000 for 'key phrase'- this gives repparttar 140664 primary idea of repparttar 140665 competition. Take repparttar 140666 first ten websites in SERP and check repparttar 140667 following factors:-

1. Back Links (directly proportional to PR)

2. Saturation

3. Ranked Page's onpage attributes like Title, keyword density e.t.c

Competition is directly proportional to Back Links, Saturation and onpage factors but I consider repparttar 140668 back links more crucial as achieving better saturation level along with onpage optimization is comparatively easier to obtain.

Conversion Ratio:

If 100 visits are made to your website from a key phrase, how many will get converted (sigup or buy).For example repparttar 140669 key phrase 'mortgage quote' will have higher conversion ratio compared to 'mortgage rate' as repparttar 140670 person searching for 'mortgage quote' is more likely to signup.

Create your own 'Boston Matrix' for keyphrase analysis.

Cont'd on page 2 ==>