Even greatest mail order marketer of them all, Joe Karbo, created a selling system that showed he fully understood power of this weapon. (More on that at end of this article.)

I am sure you’re dying to hear what it is. Let me warn you, you may be disappointed because like most great ideas which have changed course of history, it is simple. So simple that you may just brush it aside – and lose a real chance to change your fortunes forever. Well, you have been warned. Here it is. It’s a FREE SAMPLE. Let’s look at a real-life example that could happen in your neighbourhood corner right now.

Picture a small business selling doughnuts at a street corner. Potential clients in their hundreds pass by and ignore seller’s smile and well displayed juicy-looking doughnuts. At end of day, he has barely sold a dozen.

Then a simple selling system involving tiny, miniature versions of doughnuts being given away for free to passersby is introduced. A few people stop to sample free doughnuts, at least half of them end up purchasing a doughnut or two. The small business owner does some arithmetic at end of a hectic day. The bill for samples was high, but his cash box is bulging like it never has before and sheer volumes of business has reduced expense for free samples to a tiny fraction of his takings.

No matter how complex your business is, it can benefit tremendously from power of a free sample. A few more examples;

An office cleaning concern wanted to expand its’ client base to restaurants but had a lot of difficulties making any head way until they came up with a simple selling system. They approached restaurants and offered to clean up free of charge, only condition was that owner sees dirt that will be cleaned off their premises before it’s disposed of. (If you know right places to look, any premises will give you a load of dirt enough to make anybody sick.)

I am going to give you a few reasons why you should not believe all this hype and more. Let it be know these are reasons I have come up with, from my own experience. This is in no way saying they all are not real but I am saying that truth is being stretched just a little bit in some cases.

Some of you may agree, some may disagree but for me you can't get all caught up. If you really thing about it for a while you too will realize that some of stories you hear are too good to be true.

Here are a few reasons why...

1. First and foremost in my mind newbie's to internet marketing and some not so new. There is NO WAY we will ever have backing these "guru's" have, meaning all of them it seems have joint ventures with each other.

Really lets thing about this for a moment, if you go to one of top "guru" sites you can make a list of at least 2-4 other top "guru's" who are giving praise to products or services being sold. Now take those same names, go to their site chances are you will see same people on your list plus "guru" whose site you just left. So you see why I have come to conclusion they all are backing each other in one-way or another. This alone puts everyone else at a disadvantage.

2. I have a few words to start off with this one they are Opt-in list; yes all are partners' this goes back to joint venture issue. Not only do they have huge subscriber lists, when a guru comes out with a new product or service its not released to public first no, no, no. Joe Doe will call or email his good friend Jack to send out to his list by way of Jack’s affiliate link.