It was probably first discovered out there in
caves or wherever else history of mankind begun. And yet this weapon has been used so sparingly over centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up making untold fortunes. Even greatest mail order marketer of them all, Joe Karbo, created a selling system that showed he fully understood power of this weapon. (More on that at end of this article.)
I am sure you’re dying to hear what it is. Let me warn you, you may be disappointed because like most great ideas which have changed course of history, it is simple. So simple that you may just brush it aside – and lose a real chance to change your fortunes forever. Well, you have been warned. Here it is. It’s a FREE SAMPLE. Let’s look at a real-life example that could happen in your neighbourhood corner right now.
Picture a small business selling doughnuts at a street corner. Potential clients in their hundreds pass by and ignore seller’s smile and well displayed juicy-looking doughnuts. At end of day, he has barely sold a dozen.
Then a simple selling system involving tiny, miniature versions of doughnuts being given away for free to passersby is introduced. A few people stop to sample free doughnuts, at least half of them end up purchasing a doughnut or two. The small business owner does some arithmetic at end of a hectic day. The bill for samples was high, but his cash box is bulging like it never has before and sheer volumes of business has reduced expense for free samples to a tiny fraction of his takings.
No matter how complex your business is, it can benefit tremendously from power of a free sample. A few more examples;
An office cleaning concern wanted to expand its’ client base to restaurants but had a lot of difficulties making any head way until they came up with a simple selling system. They approached restaurants and offered to clean up free of charge, only condition was that owner sees dirt that will be cleaned off their premises before it’s disposed of. (If you know right places to look, any premises will give you a load of dirt enough to make anybody sick.)
Well, almost anybody because only 80% of restaurants that were cleaned free of charge, signed up to have firm clean up their premises on a regular basis. Not good enough for city health inspectors but an unbelievably high percentage for any selling system. It naturally revolutionized this cleaning business. A media company was facing very stiff competition getting advertisements into their newspaper. They designed a simple system where company sales representatives approached a carefully selected client list with samples of their advertisements re-designed and placed on a dummy page. The response rate? Well, 4 out of every 10 clients approached in this way signed up for advertising space on spot.
