E-commerce success remains frustratingly elusive for many even as trends clearly show that Internet is a medium that will continue to have a huge impact across board on entire business landscape. This impact will not even spare totally offline companies, as they too will need to adjust to rapidly changing offline business environment that has been affected by developments online.
So while everybody knows that they will have to pay a lot of attention to net, many failed web entrepreneurs canít quite put their fingers on what they did wrong, or where exactly problem was.
So what is most overlooked hurdle to success? Experts believe that it is Internet marketing and specifically search engine optimization and visibility.
Everybody knows that web sites get a vast majority of their new visits through search engines. Most net surfers will go straight to their favorite search engine and then use key words to look for information that they are looking for. In this way, they make use of internetís advantage of having virtually unlimited information and a wide choice of service providers in virtually any discipline one can think of, plus thousands of others one will never think of. The World Wide Web is a huge place and so if key words in a search engine will not find you, it means that hardly anybody will be able to find your expensive, state-of-the-art web site.
Life is now being made easier by some good hosting companies. These companies have realized that search engines are a key to success and have therefore included search engine optimization services into range of products they offer as web hosting providers.