The jewel of the advertising world Written by Florie Lyn Masarate
What is most-read advertising medium when traveling? It is not map. And definitely not newspaper. It is one they called Brochure.
Brochures have become considered “gem” of advertising world. What added to interest of brochure is that not only did they serve as guide for those who have no idea whatsoever, they are also used as marketing tools for businesses and companies alike. It can be noted that not all brochures are effective in these purposes, which leads to questions: What should be in a brochure to make it effective, all while interesting?
The main thing to be considered is cover of your brochure because it is first thing that people sees upon holding them. The message that should be written there should entice reader to look inside and read more. Graphic designs can also be an added factor. Captivating pictures and life-like images are sure capturers but they do not really explain what brochure is about. Designs are just first hand insights. The main key is words you use. Using words to attract and provoke curiosity are like hypnotizing them to do whatever you want them to do next. And that next thing would be to read further into brochure.
Another approach that people use in a brochure is “pity” approach. This type of approach entices emotions of readers. The guilt feeling coupled with a hint of curiosity make them go through brochure. Graphic images can only heighten their already intense emotions. Take, for example, brochures that present malnourished children or poverty stricken places and even beggars sleeping on streets. The initial reaction to this is pity. And with conflicting emotion of compassion and apathy, readers tend to look for and see what all was that about. See how a simple picture can be effective marketers?
The power of wordsWritten by Getting more than fifteen minutes to fame in prints
Getting publicity whether in print or in television is something that everyone dreamed of. With media as fast changing as people and world, in general, there is always some out there getting at least some fifteen minutes of fame in course of their lifetime.
What is importance of printing in publicity? Prints has been one of most important medium that are used in publicity even before. There is always a good feeling having seen your name in print. Bursting with pride, more like it. It cannot be denied though that this can be short-lived. As fresh and more interesting topics and persons will come about, old ones get pushed back into sidelines, forgotten. There goes your fifteen minutes, although not literally.
This is also same in business. Having your business in printing does not guarantee instant success. There are always things that needed consideration first on way to its peak. People are likely to get bored by constant features and information they see, that will have to turn on others for assortment and variety.
Changing themes, colors and adding more designs does not make it more stable. There is always possibility of confusion among people on sudden change that they will not be able to pattern it with ones that they have known before. Try printing additional and more exciting topics. This will get peoples’ attention for sure. New things are always a source of curiosity and interest to people who are in constant search of change.