The internet marketerThe internet marketer is really a perfect profession. This profession allows you to gain many positive characters. You become more responsible, you learn how to earn money in your home business, how to make it professionally and treat your customers in a way you wanted them to treat you. We have to keep in mind one very important thing that marketing on
internet is different from marketing in real world in some aspects. You may ask why? So,
difference is a little hidden and can't be seen at first.
Most people when they start their journey on
internet think that money are flying here. Ok.. just think, if money are not flying in
real world why should we think that they are flying on
internet? To make money on
internet in your home business is not easier than making them in real world. It is even a little harder. In real world if you have a shop and visitors coming every day you need to make some advertising campaign to attract them and build your customers list from month to month, from year to year. Once you attracted them and they visited your shop, you don't just watch them whether they buy from you or not. You try to be polite, helpful, answer all their questions to
extent that they start to know you, trust you and then they buy from you. In short, you try to offer them professional service. If they buy from you and happy with
purchase they start to trust you even more. And you start to be even more helpful and professional to keep
trust between you and your customer. That's
way we market in real world. It is just described in a few words, clear to you without wasting your time.
On
internet, in home business it is a little different. The customer comes to your website and he can't see you, he can't speak to you either. The only thing that he has in front of him is
document in html, i.e. your webpage. At this time he needs your guidance and help as if you were near him. If he can't see any kind of help or answer to his questions then he simply leaves your website and go somewhere to another website where he will find what he is looking for. So, as I said, your customer can't see you, just only your "cold" website. You should know that internet surfer is looking for information, information and information. Not pictures. First of all is information. Your sales directly depend on how professionally you give info about your product. Fail to do this you will fail to make any purchase. As I said, if you have unique product it is much easier to make profits. If you sell someone's product you must choose
cheapest one and advertised professionally.
That's
key point which many marketers don't care in their home business projects and loose their visitors instead of converting them into a buyer.
If you don't understand it then you lost your 90% of internet profit which may possibly generate your future website or any home business. You have to prepare your website in a friendly way for your customer ( design and interesting content). You have to describe your product in
best way possible. You should describe all
benefits of your product why it is different from other products. You have to describe all
advantages your customer may have if he buys your product. You even should read all your website message addressed to a customer a few times to make sure that it is really helpful and clear. You have to feel that you described your product in
best way possible so when a visitor comes to your website he may have all questions answered even if you are not near him. If you don't do that, you lost your customer forever.
The best and easy product you can sell on
internet is info product or any downloadable product. It may be ebook or software. It is also advisable to have your own product because if you sell someone's product then keep in mind that you are not alone doing this. An internet surfer can buy it from any other place. But if you have your own product then he can buy it only from you and it is a serious advantage in your favor.