The evils of .com- Myths and truths about choosing a domain name By- Kenneth L. Cluck III
How many tutorials have you found giving tips for domain names? Theyíre everywhere! But how many of them tell same exact thing? They always say never chose anything but .com, never use dashes, and make sure itís easily remembered. There is nothing different about these tutorials. But there are many more things to take into account when choosing a domain name that they donít cover. That untold information is what this paper is going to tell you.
1. Myth- Always pick .com domain names
Domain names that end in .com may be slightly easier to remember (simply because fact that itís most common) but not necessarily best. For one thing, there are many domain names ending in .com so itís realy hard to find a domain name ending with one. Picking a .com is good depending on how youíre gaining traffic. If youíre targeting people that are looking in search engines it can be pointless to just pick a .com domain. Though if youíre advertising in Newspapers, Television, or Radio it might help somewhat.
2. Myth- Never use dashes
Once again, this all depends on what youíre doing. Remember, search engines translate dashes as spaces, so if youíre targeting a popular keyword and use dashes as spaces, than youíre page will be easier to get onto top ten search results of that keyword. Some search engines put more emphasis on this that others. What I do is own multiple domain names for separate pages that go together. One domain name thatís realy easy to remember with another used to gain traffic from a search engine, I donít use duplicate pages all I do is make one site that sort of advertises other site as what theyíre looking for. So, itís not that you should never use dashes, itís that you should use them when needed.